Channel Marketing Manager - On Trade (Solna, SE)

Carlsberg Group
Sweden
Full timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Leadership","Cross-functional collaboration","Commercial thinking","Data-driven decision-making","Strategic planning"]

Develop and drive the On Trade channel marketing agenda, turning business strategy, data, and insights into clear priorities, commercial plans, and activations that drive profitable growth. Lead initiatives across functions, plan and monitor channel marketing investments with cost control, and uncover growth opportunities from customer, shopper, and market insights. As part of On Trade’s leadership group, you coach and develop the team and report to VP Sales On Trade.

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FursaFursa
Carlsberg Group
Carlsberg Group
23 hours ago

Channel Marketing Manager - On Trade (Solna, SE)

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Job Summary

Develop and drive the On Trade channel marketing agenda, turning business strategy, data, and insights into clear priorities, commercial plans, and activations that drive profitable growth. Lead initiatives across functions, plan and monitor channel marketing investments with cost control, and uncover growth opportunities from customer, shopper, and market insights. As part of On Trade’s leadership group, you coach and develop the team and report to VP Sales On Trade.
Location: Sweden
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and drive the channel marketing strategy and translate it into channel plans, initiatives, and activations.
  • •Plan, prioritize, and follow up on investments to maximize impact and ensure cost control.
  • •Identify growth opportunities using data, research, and customer/shopper/market insights.
  • •Build cross-functional initiatives and align stakeholders across the organization.
  • •Lead, coach, and develop the team.

Key Requirements

  • •At least 7 years of experience in On Trade, FMCG, or a similar area.
  • •Experience in channel management, category management, trade marketing and/or sales.
  • •Proven leadership experience and ability to work cross-functionally.
  • •Strong analytical and commercial skills with understanding of budget and P&L.
  • •Relevant academic education, plus very good Swedish and English.
Experience:7+ years
Skills:LeadershipCross-functional collaborationCommercial thinkingData-driven decision-makingStrategic planning
Languages:SwedishEnglish

Company Brief

Carlsberg Group
Global brewer producing and marketing beer and other beverages under brands such as Carlsberg, Tuborg and Somersby. Operates brewing, distribution and marketing across Europe and Asia, focusing on brand portfolio, sustainability and market expansion.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Copenhagen, Denmark
Founded: 1847
WebsiteLinkedIn