WPP Media | Senior Activation Executive, Japan

WPP
Tokyo
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Communication","Critical thinking","Attention to detail","Analysis","Adaptability"]

Own media activation across Search, Social, Display, and Video by leveraging supplier relationships and deep channel expertise. Manage campaign launches, optimize in-flight performance and data hygiene, and produce client-facing reporting with pacing and actionable recommendations. Ensure platform accounts follow best practices, contribute to testing plans and evaluation, and coordinate with Ad Ops to maintain data integrity.

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FursaFursa
WPP
WPP
4 days ago

WPP Media | Senior Activation Executive, Japan

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Last checked: 20 hours agoStatus: Live

Job Summary

Own media activation across Search, Social, Display, and Video by leveraging supplier relationships and deep channel expertise. Manage campaign launches, optimize in-flight performance and data hygiene, and produce client-facing reporting with pacing and actionable recommendations. Ensure platform accounts follow best practices, contribute to testing plans and evaluation, and coordinate with Ad Ops to maintain data integrity.
Location: Tokyo
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Perform audience research using syndicated and 1st party data sources to inform channel recommendations.
  • •Manage campaign launches across relevant channels and ensure platform accounts align to channel best practices.
  • •Handle in-flight campaign optimization and hygiene to improve performance and maximize data integrity.
  • •Produce campaign reports including daily pacing, data inputting, and insightful client commentary and recommendations.
  • •Contribute to testing plans by suggesting, planning, executing, and evaluating tests; liaise with Ad Ops to ensure Data Integrity reports are accurate.

Key Requirements

  • •Experience with media ad platforms including Search, GDN, DSP, and Facebook.
  • •Google AdWords Certification, Doubleclick Certification, or Facebook Blueprint certification (desirable).
  • •Strong analytical skills to interpret raw data, draw conclusions, and deliver actionable recommendations.
  • •High attention to detail and understanding of optimization levers across biddable platforms.
  • •Excellent verbal and written communication skills; proficiency in Microsoft Excel is desirable.
Experience:Media advertising
Skills:CommunicationCritical thinkingAttention to detailAnalysisAdaptability
Certifications:Google AdWords CertificationDoubleclick CertificationFacebook blueprint certification
Languages:English
Tech Stack:SearchGDNDSPFacebookGoogle AdWordsDoubleclickMicrosoft Excel

Company Brief

WPP
Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1971
WebsiteLinkedIn