Senior Field Marketing Manager

Lucanet
Germany, Austria, Switzerland
Full timeFunction: Marketing & GrowthExperience: 6-8 yearsSkills: ["Stakeholder management","Data-driven mindset","ROI focus","Issue resolution","Initiative"]

Own and scale DACH field marketing strategy across Germany, Austria, and Switzerland, driving regional growth and partner marketing impact. Plan and execute events, trade shows, and webinars; run ABM in partnership with sales; manage budgets and KPIs; and optimize campaigns using marketing automation and insight tools. Collaborate closely with sales, central marketing, product, and partner teams, while leveraging generative AI to accelerate localized content and reporting workflows.

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Lucanet
Lucanet
6 days ago

Senior Field Marketing Manager

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Last checked: 9 hours agoStatus: Live

Job Summary

Own and scale DACH field marketing strategy across Germany, Austria, and Switzerland, driving regional growth and partner marketing impact. Plan and execute events, trade shows, and webinars; run ABM in partnership with sales; manage budgets and KPIs; and optimize campaigns using marketing automation and insight tools. Collaborate closely with sales, central marketing, product, and partner teams, while leveraging generative AI to accelerate localized content and reporting workflows.
Location: Germany, Austria, Switzerland
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute DACH field marketing strategies to drive regional growth and amplify partner marketing programs.
  • •Manage stakeholder planning and relationships, including alignment with sales and internal teams.
  • •Plan and execute regional events, trade shows, and webinars across DACH to generate engagement and leads.
  • •Support partner marketing programs by providing resources, training, and co-branded initiative opportunities.
  • •Plan, execute, and optimize campaigns using generative AI for localized content and reporting, while managing budgets and tracking KPIs/ABM performance.
Travel: Medium travel

Pay and Benefits

Perks:Learning BudgetHealth InsurancePaid LeaveSports Subsidies

Key Requirements

  • •6-8 years of B2B SaaS field marketing experience with demonstrated success in events and tradeshow organization.
  • •Proven field and partner marketing experience with strong operational expertise.
  • •Experience with marketing automation and insight tools including HubSpot (AI content assistant, predictive lead scoring), Lightdash, Salesforce, and Gong (AI conversation intelligence).
  • •Proven track record partnering with Sales for shared goals and KPI/ROI delivery.
  • •Fluent German and English; ability to travel across European countries.
Experience:6-8 yearsB2B SaaS
Skills:Stakeholder managementData-driven mindsetROI focusIssue resolutionInitiative
Languages:GermanEnglish
Tech Stack:HubSpotHubSpot AI content assistantPredictive lead scoringLightdashSalesforceGongGong AI conversation intelligenceMarketing automationABMGenerative AI

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Lucanet
Develops financial performance management software for consolidation, planning, reporting, and analytics. Lucanet provides solutions for finance teams in mid-market and enterprise organizations to streamline closing processes and improve financial transparency.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: Berlin, Germany
Founded: 1999
WebsiteLinkedIn