Workiva

2 weeks ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Drive go-to-market strategy and execution for Sustainability Management solutions, shaping the market narrative and translating product capabilities into compelling messaging across campaigns, content, events, and sales enablement. Partner with Product, Sales, Customer Success, Demand Generation, Content, and Field Marketing to align on launch priorities and customer/buyer insights. Use market research and AI-driven methods to pressure-test messaging, measure performance, and optimize pipeline, adoption, and win rate.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop differentiated positioning and messaging for Sustainability Management solutions and sustainability-focused buyer needs.
•Partner with Product Management and cross-functional marketing/sales teams to align messaging, launch plans, and integrated GTM execution.
•Lead go-to-market strategy from market insight through launch planning and field enablement.
•Create launch materials, pitch narratives, objection handling, and customer-facing messaging; enable Sales with tools and insights.
•Bring customer, buyer, competitive, and regulatory insights to inform messaging, product direction, and GTM strategy, including AI-driven competitive research and messaging pressure-testing.

Travel: Medium travel

Pay and Benefits

Salary: USD 106,000 - 172,000

Equity and Bonus:Equity

Perks:401k

Key Requirements

•6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles.
•Bachelor’s degree in marketing, business, communications, sustainability, or a related field.
•Proven experience developing positioning, messaging, launch plans, sales enablement, and go-to-market programs for enterprise software solutions.
•Experience with sustainability, ESG, climate, risk, compliance, regulatory reporting, or financial reporting.
•Ability to translate complex regulatory, data, workflow, and AI-enabled innovation into compelling, differentiated value.

Experience:6+ yearsB2B SaaS marketingSustainabilityESGEnterprise software

Education:Bachelor's in marketing, business, communications, sustainability, or a related field

Skills:Cross-functional collaborationStorytellingRevenue mindsetCustomer obsessionLeadership

Tech Stack:AIGenerative models

Company Brief

Workiva

Provides a cloud-based platform for connected reporting, compliance, and financial data collaboration. Workiva streamlines SEC reporting, ESG disclosures, and enterprise risk and compliance workflows for large organizations across industries.

Industry: RegTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Ames, United States

Founded: 2008

Website LinkedIn

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Workiva

2 weeks ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop differentiated positioning and messaging for Sustainability Management solutions and sustainability-focused buyer needs.
•Partner with Product Management and cross-functional marketing/sales teams to align messaging, launch plans, and integrated GTM execution.
•Lead go-to-market strategy from market insight through launch planning and field enablement.
•Create launch materials, pitch narratives, objection handling, and customer-facing messaging; enable Sales with tools and insights.
•Bring customer, buyer, competitive, and regulatory insights to inform messaging, product direction, and GTM strategy, including AI-driven competitive research and messaging pressure-testing.

Travel: Medium travel

Pay and Benefits

Salary: USD 106,000 - 172,000

Equity and Bonus:Equity

Perks:401k

Key Requirements

•6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles.
•Bachelor’s degree in marketing, business, communications, sustainability, or a related field.
•Proven experience developing positioning, messaging, launch plans, sales enablement, and go-to-market programs for enterprise software solutions.
•Experience with sustainability, ESG, climate, risk, compliance, regulatory reporting, or financial reporting.
•Ability to translate complex regulatory, data, workflow, and AI-enabled innovation into compelling, differentiated value.

Experience:6+ yearsB2B SaaS marketingSustainabilityESGEnterprise software

Education:Bachelor's in marketing, business, communications, sustainability, or a related field

Skills:Cross-functional collaborationStorytellingRevenue mindsetCustomer obsessionLeadership

Tech Stack:AIGenerative models

Company Brief

Workiva

Industry: RegTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Ames, United States

Founded: 2008

Website LinkedIn