Sr Product Manager - Growth Marketing Enablement

Kraken
United States
Workplace: RemoteFull timeUSD 110,400 - 220,800 annuallyFunction: Product ManagementSkills: ["Experiment design","User psychology","UX thinking","Cross-functional collaboration","Metrics reporting"]

Own the connective tissue between marketing and product for Kraken’s Consumer experience, shaping the roadmap, intake model, and standards for how growth teams work together. Lead end-to-end lifecycle growth enablement across acquisition and reactivation, unlocking new channels like paid social, search, affiliates, and offline. Define key acquisition metrics, run experiments to improve conversion, and translate campaign ideas into shipped product experiences.

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Kraken
Kraken
17 hours ago

Sr Product Manager - Growth Marketing Enablement

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own the connective tissue between marketing and product for Kraken’s Consumer experience, shaping the roadmap, intake model, and standards for how growth teams work together. Lead end-to-end lifecycle growth enablement across acquisition and reactivation, unlocking new channels like paid social, search, affiliates, and offline. Define key acquisition metrics, run experiments to improve conversion, and translate campaign ideas into shipped product experiences.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Own the marketing-product partnership for Kraken Consumer, shaping roadmap and operating standards for growth enablement.
  • •Build product surfaces and experiences that support acquisition channels such as paid social, search, affiliates, and offline campaigns.
  • •Drive mobile acquisition and reactivation efforts, including in-product social, creator partnerships, community, and friend-referral mechanics.
  • •Define acquisition and reactivation metrics and report outcomes, including when experiments do not succeed.
  • •Partner with marketing, design, engineering, and data as the single point of ownership for growth enablement.

Pay and Benefits

Salary: USD 110,400 - 220,800 annually
Equity and Bonus:Equity

Key Requirements

  • •Own the marketing product roadmap end to end and build the process to turn campaign ideas into shipped product work.
  • •Design and launch tailored campaign experiences across in-app and web journeys from push, email, social, and paid.
  • •Raise the bar on lifecycle messaging and incentives for new and returning users, including offers, referral mechanics, recurring deposits, and earn-led campaigns.
  • •Use user psychology and UX thinking to identify funnel leaks and run experiments to close gaps.
  • •Improve landing page and search performance and build measurable foundations for paid and offline channels.
Experience:Consumer fintechCrypto
Skills:Experiment designUser psychologyUX thinkingCross-functional collaborationMetrics reporting

Company Brief

Kraken
Kraken (Payward, Inc.) is a global cryptocurrency exchange and financial infrastructure provider offering spot and derivatives trading, staking, custody, tokenized assets and institutional services to retail and institutional clients.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2011
Glassdoor
Glassdoor: 4.2
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