Product Marketing Manager, Prediction Markets

Coinbase
United States
Workplace: RemoteFull timeUSD 140,080 - 164,800 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Cross-functional collaboration","Customer focus","Data-guided decision-making","Responsible use of generative AI"]

Own the voice of the customer for prediction markets by immersing yourself in how users trade across sports, politics/economics, culture, and more. Develop and execute growth strategies for ongoing news and major events using channels like social, email/push, influencers, paid ads, events, and incentives. Lead go-to-market for product and feature launches, measure initiative performance, and use data to guide future prediction-market awareness and adoption.

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FursaFursa
Coinbase
Coinbase
2 months ago

Product Marketing Manager, Prediction Markets

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own the voice of the customer for prediction markets by immersing yourself in how users trade across sports, politics/economics, culture, and more. Develop and execute growth strategies for ongoing news and major events using channels like social, email/push, influencers, paid ads, events, and incentives. Lead go-to-market for product and feature launches, measure initiative performance, and use data to guide future prediction-market awareness and adoption.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the voice of the customer by understanding which segments trade which prediction markets across sports, politics/economics, culture, and more.
  • •Develop growth strategies and tactics for ongoing news and major events, ideating and executing plans using social, email/push, influencers, paid ads, events, and incentives.
  • •Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution.
  • •Measure and report on the performance of product marketing initiatives to inform ongoing strategy.
  • •Think about the future of prediction markets and how Coinbase can improve predicting outcomes and increase awareness.

Pay and Benefits

Salary: USD 140,080 - 164,800 annually
Perks:MedicalDentalVision401k

Key Requirements

  • •5+ years of marketing experience in the trading/crypto or FinTech space.
  • •Track record ideating and implementing product growth strategies while working closely with product teams.
  • •Experience creating customer segmentation and insights.
  • •Advanced quantitative and deductive skills to separate signal from noise and make data-guided decisions.
  • •Ability to collaborate effectively across multiple teams for go-to-market execution, including responsible use of generative AI with human oversight.
Experience:5+ yearsTradingCryptoFinTechPrediction markets
Skills:Cross-functional collaborationCustomer focusData-guided decision-makingResponsible use of generative AI
Languages:English
Tech Stack:Generative AI

Company Brief

Coinbase
Operates a cryptocurrency exchange and financial services platform that enables buying, selling, storing, and earning crypto assets, institutional trading, custody, and developer tools for blockchain applications.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn