Field Marketing Lead, APAC

OpenAI
Singapore
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Stakeholder management","Executive presence","Ownership","Adaptability"]

Build and lead OpenAI’s APAC B2B demand-generation engine, turning regional market opportunity into repeatable, measurable pipeline. Own APAC strategy across lifecycle, webinars, nurture, and paid/owned channels while creating campaign frameworks and localization guidance for country teams. Drive integrated full-funnel programs that connect events, digital journeys, content, and Sales follow-up, partnering with Sales, RevOps, and Marketing Ops on attribution, funnel health, and experimentation.

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FursaFursa
OpenAI
OpenAI
1 day ago

Field Marketing Lead, APAC

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Build and lead OpenAI’s APAC B2B demand-generation engine, turning regional market opportunity into repeatable, measurable pipeline. Own APAC strategy across lifecycle, webinars, nurture, and paid/owned channels while creating campaign frameworks and localization guidance for country teams. Drive integrated full-funnel programs that connect events, digital journeys, content, and Sales follow-up, partnering with Sales, RevOps, and Marketing Ops on attribution, funnel health, and experimentation.
Location: Singapore
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define and execute APAC B2B demand-generation strategy aligned with GTM, revenue, segment, and pipeline priorities.
  • •Build scale digital programs across the lifecycle, including webinars, nurture, and paid/owned channels.
  • •Create regional campaign frameworks, content kits, audience strategies, and localization guidance for country teams.
  • •Lead demand-generation strategy for the APAC event portfolio, including selection, acquisition, sales plays, follow-up, conversion, and ROI.
  • •Partner with Sales, RevOps, and Marketing Ops on funnel health, lead quality, attribution, dashboards, and experimentation; manage agencies, budgets, and reporting.

Key Requirements

  • •15+ years of B2B, enterprise, field, demand-generation, or integrated marketing experience, ideally across multiple APAC markets.
  • •Proven track record building digital and scale programs that generate or influence enterprise pipeline.
  • •Strong experience across lifecycle, webinars, events, content, paid/owned channels, and Sales follow-up.
  • •Ability to partner with Sales and RevOps to improve funnel performance and link marketing to revenue outcomes.
  • •Analytical fluency with CRM, marketing automation, attribution, dashboards, and campaign performance data.
Experience:B2BEnterpriseDemand generationField marketing
Skills:CommunicationStakeholder managementExecutive presenceOwnershipAdaptability
Languages:English
Tech Stack:SalesforceMarketoCRMMarketing automationAttributionDashboardsCampaign performanceIntent toolsEvent platformsMarketing analytics

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
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