Marketing Strategy Manager - Mandarin speaker

Fever Up
Singapore, Shanghai
Workplace: HybridFull timeFunction: Strategy & Corporate DevelopmentExperience: 8+ yearsSkills: ["Analytical mindset","Executive communication","Strategic planning","Cross-functional collaboration"]

Own end-to-end marketing strategy for Fever’s APAC portfolio, including high-impact global IP partnerships, driving demand, visibility, and long-term growth. Build data-driven, multi-channel campaigns across China’s ecosystem (WeChat/Alipay Mini Programs, ByteDance Ocean Engine, Xiaohongshu, Baidu) and run KOL/KOC and MCN strategy. Lead planning, forecasting, and full budget/P&L ownership with cross-functional teams and China-based partners.

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FursaFursa
Fever Up
Fever Up
4 days ago

Marketing Strategy Manager - Mandarin speaker

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Last checked: 6 hours agoStatus: Live

Job Summary

Own end-to-end marketing strategy for Fever’s APAC portfolio, including high-impact global IP partnerships, driving demand, visibility, and long-term growth. Build data-driven, multi-channel campaigns across China’s ecosystem (WeChat/Alipay Mini Programs, ByteDance Ocean Engine, Xiaohongshu, Baidu) and run KOL/KOC and MCN strategy. Lead planning, forecasting, and full budget/P&L ownership with cross-functional teams and China-based partners.
Location: Singapore, Shanghai
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end marketing strategy for APAC experiences, driving demand, visibility, and long-term growth across the portfolio.
  • •Develop scalable marketing strategies for exclusive APAC experiences and partner events (F1, Harry Potter) and Fever Originals adapted for local consumers.
  • •Lead multi-channel digital campaigns across WeChat, ByteDance Ocean Engine (Douyin/Toutiao), Xiaohongshu, and Baidu, ensuring strong ROI.
  • •Design and manage KOL/KOC and MCN strategy by identifying, negotiating with, and managing relationships with creators and networks.
  • •Oversee and optimize regional budgets and P&L, and coordinate cross-functionally to ensure unified, localized marketing execution.

Pay and Benefits

Perks:Event DiscountLanguage LearningHybrid Work

Key Requirements

  • •8+ years of digital and growth marketing experience with hands-on expertise in China’s digital ecosystem (Tencent Ads, ByteDance Ocean Engine, Xiaohongshu, Bilibili, Baidu).
  • •Ability to run or commission KOL/KOC campaigns and negotiate with MCNs, including understanding fee structures and tiering.
  • •Demonstrated ability to design and execute large-scale marketing strategies with measurable business impact.
  • •Highly analytical mindset with strong performance metrics, forecasting, and P&L-driven decision-making.
  • •Strong Mandarin Chinese proficiency (spoken and written) and native/bilingual English for coordination with China-based agencies and partners.
Experience:8+ yearsDigital marketingGrowth marketingChina marketing
Skills:Analytical mindsetExecutive communicationStrategic planningCross-functional collaboration
Languages:EnglishMandarin ChineseSpanish
Tech Stack:WeChatWeChat Mini ProgramsWeChat Official AccountsWeChat PayAlipayAlipay Mini ProgramsDouyinToutiaoXiaohongshuTencent AdsBilibiliByteDance Ocean EngineBaiduMetaTikTokGoogle

Company Brief

Fever Up
Fever is a global events discovery and ticketing platform that curates and sells experiences, from immersive theatre and pop-ups to concerts and local activities, helping venues and organizers reach audiences worldwide.
Industry: Events & Live Entertainment
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Madrid, Spain
Founded: 2011
WebsiteLinkedIn