Stripe

2 months ago

Consumer Product Marketing Lead, Link

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 18 hours agoStatus: Live

Job Summary

Lead the go-to-market strategy and positioning for Link, Stripe’s digital wallet, scaling consumer adoption through cross-functional collaboration and data-driven insights. Define messaging, drive product launches, shape the roadmap, partner with Brand Marketing, and track growth metrics to influence senior leadership.

Location: New York, Seattle, Chicago, United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define Link's consumer positioning and messaging: Develop and continuously evolve Link's core value proposition and messaging framework for consumers, ensuring a consistent and compelling story across every touchpoint.
•Lead go-to-market for product launches: Own the end-to-end GTM strategy for new Link features and consumer experiences, from early product shaping through launch execution and post-launch measurement.
•Shape the product roadmap: Be the voice of the consumer in product planning. Synthesize qualitative insights, quantitative research, and competitive intelligence to influence feature prioritization and roadmap strategy.
•Partner with Brand Marketing: Work in lockstep with the Brand Marketing team to ensure brand campaigns are grounded in product truths and that high-impact brand moments connect back to measurable product outcomes.
•Drive consumer research and insights: Commission and synthesize user research, behavioral analytics, and market data to develop a deep understanding of Link's target personas, adoption barriers, and engagement drivers.

Key Requirements

•10+ years of experience in product marketing, with 5+ years in B2C products
•Proven track record developing consumer positioning, messaging, and go-to-market strategy for scaled consumer products
•Strong research and analytical skills; ability to synthesize consumer insights, market data, and competitive intelligence into actionable strategy
•Excellent written and verbal communication skills, including experience presenting to and influencing senior stakeholders
•Demonstrated success working cross-functionally across product, brand, creative, and analytics teams

Experience:10+ yearsFintechPaymentsConsumer tech

Skills:CommunicationLeadershipCollaborationInfluencingData-driven

Languages:English

Company Brief

Stripe

Provides payment processing APIs and financial infrastructure for internet businesses. Powers online payments for millions of companies from startups to Fortune 500s.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: San Francisco, United States

Founded: 2010

Glassdoor: 4.2

Website LinkedIn Glassdoor

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Stripe

2 months ago

Consumer Product Marketing Lead, Link

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 18 hours agoStatus: Live

Job Summary

Location: New York, Seattle, Chicago, United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define Link's consumer positioning and messaging: Develop and continuously evolve Link's core value proposition and messaging framework for consumers, ensuring a consistent and compelling story across every touchpoint.
•Lead go-to-market for product launches: Own the end-to-end GTM strategy for new Link features and consumer experiences, from early product shaping through launch execution and post-launch measurement.
•Shape the product roadmap: Be the voice of the consumer in product planning. Synthesize qualitative insights, quantitative research, and competitive intelligence to influence feature prioritization and roadmap strategy.
•Partner with Brand Marketing: Work in lockstep with the Brand Marketing team to ensure brand campaigns are grounded in product truths and that high-impact brand moments connect back to measurable product outcomes.
•Drive consumer research and insights: Commission and synthesize user research, behavioral analytics, and market data to develop a deep understanding of Link's target personas, adoption barriers, and engagement drivers.

Key Requirements

•10+ years of experience in product marketing, with 5+ years in B2C products
•Proven track record developing consumer positioning, messaging, and go-to-market strategy for scaled consumer products
•Strong research and analytical skills; ability to synthesize consumer insights, market data, and competitive intelligence into actionable strategy
•Excellent written and verbal communication skills, including experience presenting to and influencing senior stakeholders
•Demonstrated success working cross-functionally across product, brand, creative, and analytics teams

Experience:10+ yearsFintechPaymentsConsumer tech

Skills:CommunicationLeadershipCollaborationInfluencingData-driven

Languages:English

Company Brief

Stripe

Provides payment processing APIs and financial infrastructure for internet businesses. Powers online payments for millions of companies from startups to Fortune 500s.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: San Francisco, United States

Founded: 2010

Glassdoor: 4.2

Website LinkedIn Glassdoor