Authentic Brands Group

1 week ago

Senior Manager, Integrated Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Lead integrated marketing for key brands, driving breakthrough initiatives across global markets, digital channels, and retail accounts. Own 360-degree campaign planning and execution in partnership with Brand, Sales, Creative, Stores, and PR, while coordinating with global licensing partners. Manage social and influencer programs, content strategy, community management, and analytics to inform future brand planning and growth opportunities.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Manage brand marketing efforts for key brands, building and evolving strategies for global markets, digital channels, and retail accounts.
•Execute and oversee 360-degree integrated marketing programs, including campaign activations, creative assets, PR, and digital components.
•Coordinate ongoing communication with internal and external stakeholders to ensure timelines, deliverables, and accountabilities align to business goals.
•Develop brand strategy inputs by identifying target consumer/retail audiences, analyzing trends and market data, and spotting brand growth opportunities.
•Plan and manage social content calendars, day-to-day social posting/community management, and influencer campaigns using Winston; moderate user-generated content and manage related rights.

Pay and Benefits

Salary: USD 90,000 - 110,000 annually

Key Requirements

•Bachelor’s degree in marketing, business, or a similar field.
•5+ years of brand marketing and management experience, with fashion brand marketing required.
•Hands-on experience managing marketing in a brand licensing environment.
•Proven track record creating and executing 360-degree brand and marketing campaigns across social media and digital.
•Demonstrated success using detailed analysis to inform marketing planning and decision-making.

Experience:5+ yearsFashion brand marketingBrand licensingDigital marketingSocial mediaMarketing analytics

Education:Bachelor's in marketing, business

Skills:CommunicationPresentationStakeholder managementData analysisCollaboration

Languages:English

Tech Stack:MS OfficeWordExcelPowerPointKeynoteSquarespaceAdobe suiteSocial media platformsWinstonAnalytics reporting

Company Brief

Authentic Brands Group

Authentic Brands Group is a brand management company that acquires, develops, and markets consumer and lifestyle brands across fashion, footwear, and entertainment through licensing, wholesale, and retail partnerships.

Industry: Conglomerates & Holding Companies

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: New York, United States

Founded: 2010

Website LinkedIn

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Authentic Brands Group

1 week ago

Senior Manager, Integrated Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Manage brand marketing efforts for key brands, building and evolving strategies for global markets, digital channels, and retail accounts.
•Execute and oversee 360-degree integrated marketing programs, including campaign activations, creative assets, PR, and digital components.
•Coordinate ongoing communication with internal and external stakeholders to ensure timelines, deliverables, and accountabilities align to business goals.
•Develop brand strategy inputs by identifying target consumer/retail audiences, analyzing trends and market data, and spotting brand growth opportunities.
•Plan and manage social content calendars, day-to-day social posting/community management, and influencer campaigns using Winston; moderate user-generated content and manage related rights.

Pay and Benefits

Salary: USD 90,000 - 110,000 annually

Key Requirements

•Bachelor’s degree in marketing, business, or a similar field.
•5+ years of brand marketing and management experience, with fashion brand marketing required.
•Hands-on experience managing marketing in a brand licensing environment.
•Proven track record creating and executing 360-degree brand and marketing campaigns across social media and digital.
•Demonstrated success using detailed analysis to inform marketing planning and decision-making.

Experience:5+ yearsFashion brand marketingBrand licensingDigital marketingSocial mediaMarketing analytics

Education:Bachelor's in marketing, business

Skills:CommunicationPresentationStakeholder managementData analysisCollaboration

Languages:English

Tech Stack:MS OfficeWordExcelPowerPointKeynoteSquarespaceAdobe suiteSocial media platformsWinstonAnalytics reporting

Company Brief

Authentic Brands Group

Industry: Conglomerates & Holding Companies

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: New York, United States

Founded: 2010

Website LinkedIn