Senior Manager, Integrated Marketing

Authentic Brands Group
New York
Workplace: OnsiteFull timeUSD 90,000 - 110,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Stakeholder management","Data analysis","Collaboration"]

Lead integrated marketing for key brands, driving breakthrough initiatives across global markets, digital channels, and retail accounts. Own 360-degree campaign planning and execution in partnership with Brand, Sales, Creative, Stores, and PR, while coordinating with global licensing partners. Manage social and influencer programs, content strategy, community management, and analytics to inform future brand planning and growth opportunities.

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Authentic Brands Group
Authentic Brands Group
1 month ago

Senior Manager, Integrated Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Lead integrated marketing for key brands, driving breakthrough initiatives across global markets, digital channels, and retail accounts. Own 360-degree campaign planning and execution in partnership with Brand, Sales, Creative, Stores, and PR, while coordinating with global licensing partners. Manage social and influencer programs, content strategy, community management, and analytics to inform future brand planning and growth opportunities.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Manage brand marketing efforts for key brands, building and evolving strategies for global markets, digital channels, and retail accounts.
  • •Execute and oversee 360-degree integrated marketing programs, including campaign activations, creative assets, PR, and digital components.
  • •Coordinate ongoing communication with internal and external stakeholders to ensure timelines, deliverables, and accountabilities align to business goals.
  • •Develop brand strategy inputs by identifying target consumer/retail audiences, analyzing trends and market data, and spotting brand growth opportunities.
  • •Plan and manage social content calendars, day-to-day social posting/community management, and influencer campaigns using Winston; moderate user-generated content and manage related rights.

Pay and Benefits

Salary: USD 90,000 - 110,000 annually

Key Requirements

  • •Bachelor’s degree in marketing, business, or a similar field.
  • •5+ years of brand marketing and management experience, with fashion brand marketing required.
  • •Hands-on experience managing marketing in a brand licensing environment.
  • •Proven track record creating and executing 360-degree brand and marketing campaigns across social media and digital.
  • •Demonstrated success using detailed analysis to inform marketing planning and decision-making.
Experience:5+ yearsFashion brand marketingBrand licensingDigital marketingSocial mediaMarketing analytics
Education:Bachelor's in marketing, business
Skills:CommunicationPresentationStakeholder managementData analysisCollaboration
Languages:English
Tech Stack:MS OfficeWordExcelPowerPointKeynoteSquarespaceAdobe suiteSocial media platformsWinstonAnalytics reporting

Company Brief

Authentic Brands Group
Authentic Brands Group is a brand management company that acquires, develops, and markets consumer and lifestyle brands across fashion, footwear, and entertainment through licensing, wholesale, and retail partnerships.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: New York, United States
Founded: 2010
WebsiteLinkedIn