Director, Global Brand Portfolio

M42
United Arab Emirates
Workplace: OnsiteFull timeFunction: Executive & General ManagementExperience: 10+ yearsEducation: bachelorsSkills: ["Communication","Storytelling","Stakeholder management","Project leadership","Executive influence"]

Lead the strategy, governance, and evolution of M42’s global brand portfolio. Define enterprise brand architecture and endorsement/naming frameworks, evaluate brand equity and market dynamics to guide consolidation, repositioning, and new brand creation, and establish scalable brand governance. Serve as a senior advisor to executives and partner with cross-functional teams and creative/agency resources to deliver consistent, high-quality brand experiences across global markets.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
M42
M42
22 hours ago

Director, Global Brand Portfolio

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Lead the strategy, governance, and evolution of M42’s global brand portfolio. Define enterprise brand architecture and endorsement/naming frameworks, evaluate brand equity and market dynamics to guide consolidation, repositioning, and new brand creation, and establish scalable brand governance. Serve as a senior advisor to executives and partner with cross-functional teams and creative/agency resources to deliver consistent, high-quality brand experiences across global markets.
Location: United Arab Emirates
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Develop and execute M42’s global brand portfolio strategy aligned with business objectives, growth ambitions, and market requirements.
  • •Design and govern enterprise-wide brand architecture (masterbrand, endorsed, and specialist brands) with endorsement and naming frameworks.
  • •Evaluate brand equity and market dynamics to identify opportunities for consolidation, repositioning, investment, or new brand creation.
  • •Establish and oversee brand governance frameworks for disciplined, consistent, scalable brand decision-making across the organization.
  • •Advise executives on brand portfolio matters and partner with cross-functional stakeholders, creative teams, and agencies to ensure global brand execution quality.
Travel: Medium travel

Key Requirements

  • •Bachelor’s degree in Marketing, Brand Management, Business, Strategy, or a related field; Master’s degree preferred.
  • •Minimum 10 years of experience in brand strategy, brand architecture, portfolio management, or senior marketing leadership.
  • •Proven expertise developing and implementing brand portfolio strategies and enterprise brand architecture frameworks.
  • •Experience managing complex multi-brand environments within large multinational organizations.
  • •Strong analytical skills to assess brand equity, market positioning, and portfolio performance.
Experience:10+ yearsHealthcareLife sciencesTechnology
Education:Bachelor's in Marketing, Brand Management, Business, Strategy (or related discipline)
Skills:CommunicationStorytellingStakeholder managementProject leadershipExecutive influence
Languages:English
Tech Stack:Microsoft 365

Company Brief

M42
M42 is a UAE-based venture studio and investment platform that builds and invests in technology startups, offering funding, product development, and go-to-market support to scale digital businesses across the MENA region.
Industry: Venture Capital
Headquarters: Dubai, United Arab Emirates
Website