HSBC

2 weeks ago

Institutional Marketing Manager- Asset Management

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Lead the planning, development, and management of institutional marketing strategies for HSBC Asset Management across Singapore and broader SEA. Plan and execute integrated campaigns across traditional, social, digital, web, and partnerships to raise brand profile, and collaborate with sales to deliver client-focused marketing plans and materials, including digital delivery. Develop communications in a regulated environment, manage event programming, and track costs, efficiencies, ROI, and competitive and industry trends.

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Undertake planning, development, and management of institutional marketing strategies to acquire business from new and existing institutional clients in Singapore and broader SEA.
•Plan and execute multi-channel campaigns (traditional, social, digital, website, partnerships, collaterals) to raise HSBC AM’s profile with institutional clients.
•Partner closely with the sales team to understand client needs and deliver marketing plans, initiatives, materials, and activities, including digital delivery.
•Develop and deliver client communications in a highly regulated environment using innovative thinking.
•Manage, track, and report marketing costs, efficiencies, and ROI; plan SEA marketing events (luncheons, seminars, sponsorships) and monitor competitors and industry trends.

Key Requirements

•University graduate.
•At least 5 years’ asset management marketing experience, preferably covering the institutional segment.
•Experience delivering campaigns and projects across the marketing mix (ATL, BTL, digital, events, etc.).
•Experience in Singapore/SEA markets with strong understanding of local regulations, client profiles, and the competitive landscape.
•In-depth knowledge of investment terminology and portfolio management concepts, plus native-level written and oral English proficiency.

Experience:5+ yearsAsset managementInstitutional segmentSEA markets

Education:Bachelor's

Skills:CommunicationPlanningStakeholder managementAnalyticsClient-focused delivery

Languages:English

Company Brief

HSBC

Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1865

Glassdoor: 3.6

Website LinkedIn

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HSBC

2 weeks ago

Institutional Marketing Manager- Asset Management

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Undertake planning, development, and management of institutional marketing strategies to acquire business from new and existing institutional clients in Singapore and broader SEA.
•Plan and execute multi-channel campaigns (traditional, social, digital, website, partnerships, collaterals) to raise HSBC AM’s profile with institutional clients.
•Partner closely with the sales team to understand client needs and deliver marketing plans, initiatives, materials, and activities, including digital delivery.
•Develop and deliver client communications in a highly regulated environment using innovative thinking.
•Manage, track, and report marketing costs, efficiencies, and ROI; plan SEA marketing events (luncheons, seminars, sponsorships) and monitor competitors and industry trends.

Key Requirements

•University graduate.
•At least 5 years’ asset management marketing experience, preferably covering the institutional segment.
•Experience delivering campaigns and projects across the marketing mix (ATL, BTL, digital, events, etc.).
•Experience in Singapore/SEA markets with strong understanding of local regulations, client profiles, and the competitive landscape.
•In-depth knowledge of investment terminology and portfolio management concepts, plus native-level written and oral English proficiency.

Experience:5+ yearsAsset managementInstitutional segmentSEA markets

Education:Bachelor's

Skills:CommunicationPlanningStakeholder managementAnalyticsClient-focused delivery

Languages:English

Company Brief

HSBC

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1865

Glassdoor: 3.6

Website LinkedIn