Lead Marketing Analyst - Growth Drivers

Wise
London
Workplace: HybridFull timeGBP 75,000 - 115,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Stakeholder management","Cross-functional collaboration","Data product thinking","Analytical problem-solving","Automation mindset"]

Own the technical foundation that explains marketing growth drivers for the Regional Financials Marketing Analytics team. Build scalable infrastructure and automated tools that translate complex performance and measurement data into clear, actionable narratives. Lead development and deployment of advanced consumption tools (including Lightdash reporting and Streamlit apps) and AI/agentic automation to deliver faster, higher-impact insights. Partner with marketing, analytics, product, and regional teams to drive growth opportunities from “why” to execution.

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FursaFursa
Wise
Wise
2 days ago

Lead Marketing Analyst - Growth Drivers

✓ Verified Job

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live
Reposted: similar role first listed 4 weeks ago

Job Summary

Own the technical foundation that explains marketing growth drivers for the Regional Financials Marketing Analytics team. Build scalable infrastructure and automated tools that translate complex performance and measurement data into clear, actionable narratives. Lead development and deployment of advanced consumption tools (including Lightdash reporting and Streamlit apps) and AI/agentic automation to deliver faster, higher-impact insights. Partner with marketing, analytics, product, and regional teams to drive growth opportunities from “why” to execution.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build and maintain infrastructure to explain marketing growth drivers and help the business understand the mechanics and why behind performance.
  • •Identify and execute opportunities within the Marketing Financials process by partnering with marketing and regional teams to drive strategic outcomes.
  • •Lead productionising of Marketing Financials by automating driver analysis and delivering deep-dives that uncover core reasons behind growth.
  • •Lead development and deployment of advanced analytics consumption tools, including Lightdash reporting, Streamlit apps, and AI/agentic automation for accessible driver explanations.
  • •Collaborate with stakeholders to translate growth-driver frameworks into actionable strategies and impactful improvements to marketing measurement.

Pay and Benefits

Salary: GBP 75,000 - 115,000 annually
Equity and Bonus:Equity
Perks:RsusHealth InsuranceLife InsuranceGym MembershipSabbatical LeaveMaternity LeaveLearning Budget

Key Requirements

  • •4+ years of hands-on experience in marketing analytics, data engineering, or insights roles, ideally while progressing into a technical lead journey.
  • •Strong proficiency in SQL and advanced Python.
  • •Experience with modern data stacks, including dbt and data warehousing (e.g., Snowflake), plus visualization/semantic layers like Lightdash or Looker.
  • •Strong ability to understand marketing mechanics so technical products clearly explain growth drivers.
  • •Proven ability to identify analytical opportunities within financial/marketing processes and collaborate cross-functionally to translate insights into strategic execution.
Experience:4+ years
Skills:Stakeholder managementCross-functional collaborationData product thinkingAnalytical problem-solvingAutomation mindset
Languages:English
Tech Stack:SQLPythonDbtSnowflakeLightdashLookerStreamlitAIAgentic automation

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
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