Marketing Manager, Email & Direct Mail (San Francisco, CA, US, 50322158)

Sephora
San Francisco
Workplace: HybridFull timeUSD 117,895 - 131,765 annuallyFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Strategic thinking","Analytical skills","Organizational skills","Project management","Cross-functional collaboration","Written communication","Verbal communication","Presentation skills"]

Own the strategy, execution, and optimization of complex email and direct mail campaigns that support Haircare and promotional programs. Lead personalization and audience targeting to deliver timely, highly relevant client experiences, collaborate with Email Marketing Operations to QA communications, and partner with retention and cross-functional teams to plan and measure tests. Analyze performance KPIs, optimize circulation for better ROI, and share results, trends, and recommendations with stakeholders.

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FursaFursa
Sephora
Sephora
5 days ago

Marketing Manager, Email & Direct Mail (San Francisco, CA, US, 50322158)

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Last checked: 8 hours agoStatus: Live

Job Summary

Own the strategy, execution, and optimization of complex email and direct mail campaigns that support Haircare and promotional programs. Lead personalization and audience targeting to deliver timely, highly relevant client experiences, collaborate with Email Marketing Operations to QA communications, and partner with retention and cross-functional teams to plan and measure tests. Analyze performance KPIs, optimize circulation for better ROI, and share results, trends, and recommendations with stakeholders.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the strategy, execution, and optimization of email and direct mail campaigns supporting Haircare and promotional programs.
  • •Lead personalization activation to drive channel innovation and improve client experiences.
  • •Define and refine audience targeting strategies to ensure timely, engaging messaging.
  • •Collaborate with Email Marketing Operations to QA emails (content, linking, and tracking) to ensure flawless delivery.
  • •Analyze email performance across KPIs and optimize direct mail circulation and targeting to improve efficiency and ROI.

Pay and Benefits

Salary: USD 117,895 - 131,765 annually
Perks:Health InsuranceDentalVision401kFsaHsaPaid LeaveDisability InsuranceLife Insurance

Key Requirements

  • •4+ years of experience in email and digital marketing, preferably in retail
  • •3+ years of strong understanding of email best practices including segmentation and personalization
  • •Bachelor’s degree in Marketing or a related field
  • •Proven ability to manage multiple high-visibility programs in a fast-paced, deadline-driven environment
  • •Strong strategic and analytical skills using reporting tools to drive action
Experience:4+ yearsRetail
Education:Bachelor's in Marketing or a related field
Skills:Strategic thinkingAnalytical skillsOrganizational skillsProject managementCross-functional collaborationWritten communicationVerbal communicationPresentation skills
Tech Stack:Microsoft Office (PowerPoint, Word, Excel)

Company Brief

Sephora
Global retailer of cosmetics, skincare, fragrance and beauty accessories operating physical stores and e-commerce. Sephora offers multi-brand product assortments, in-store services, and digital experiences and is a subsidiary of LVMH.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Paris, France
Founded: 1969
WebsiteLinkedIn