Brand Manager Vanish

Reckitt
Indonesia
Full timeFunction: Marketing & GrowthSkills: ["Analytical thinking","Problem-solving","Communication","Project management","Stakeholder management"]

Lead the Vanish brand within the Personal Care & Household Care portfolio, owning brand strategy and the annual brand plan. Drive innovation pipeline execution (concept, testing, packaging upgrades, commercialization) and integrated communications spanning ATL, BTL, digital, and in-store activation. Manage trade marketing support and shopper insights, and expand social commerce with always-on content, TikTok Shop, e-commerce marketplaces, UGC, affiliates, and live-stream commerce. Own brand P&L, KPIs, forecasting, and cross-functional delivery.

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Reckitt
Reckitt
1 day ago

Brand Manager Vanish

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Job Summary

Lead the Vanish brand within the Personal Care & Household Care portfolio, owning brand strategy and the annual brand plan. Drive innovation pipeline execution (concept, testing, packaging upgrades, commercialization) and integrated communications spanning ATL, BTL, digital, and in-store activation. Manage trade marketing support and shopper insights, and expand social commerce with always-on content, TikTok Shop, e-commerce marketplaces, UGC, affiliates, and live-stream commerce. Own brand P&L, KPIs, forecasting, and cross-functional delivery.
Location: Indonesia
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define the overall brand strategy and develop the annual brand plan aligned with business objectives.
  • •Conduct consumer, category, and competitor analysis to identify growth opportunities and ensure strategy consistency across markets and channels.
  • •Manage the brand innovation pipeline across offline, online, and social commerce, including concept development, testing, packaging upgrades, and commercialization.
  • •Define and execute communications and media strategy across ATL, BTL, digital, and in-store activation, partnering with agencies and optimizing performance using data insights.
  • •Own brand P&L, manage revenue/market share/profitability targets, review sales performance and KPIs, and drive forecasting and demand planning in collaboration with cross-functional teams.

Pay and Benefits

Perks:Parental LeaveHealth InsuranceLife InsuranceEquity

Key Requirements

  • •Strong experience in leading brands in offline channels, with deep understanding of shopper and customer needs, retail activations, and operations.
  • •Proven track record managing brand strategy, innovation launches, and integrated marketing campaigns.
  • •Experience in social commerce operations, content management, and influencer engagement.
  • •Data-driven mindset with strong analytical and problem-solving skills.
  • •Excellent communication, project management, and stakeholder engagement skills.
Experience:FMCGConsumer health
Skills:Analytical thinkingProblem-solvingCommunicationProject managementStakeholder management
Tech Stack:TikTok ShopE-commerce marketplacesEcommerceSocial commerceContent managementCRM

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn