Integrated Marketing - Senior Role

Multiplier
New York, London, Bengaluru, Chennai
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Storytelling","Audience empathy","Cross-functional collaboration","Strategic systems thinking","Analytical thinking"]

Lead an audience-first integrated marketing program that unifies brand, product marketing, revenue marketing, content, field, and customer/ecosystem efforts. Orchestrate campaigns, events, and “one Multiplier” experiences end-to-end—from discovery and evaluation to purchase and advocacy. Translate growth ambitions into an integrated roadmap, align cross-functional teams and agencies, and drive performance using unified funnel metrics, experimentation, and continuous optimization.

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FursaFursa
Multiplier
Multiplier
1 month ago

Integrated Marketing - Senior Role

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Last checked: 8 hours agoStatus: Live

Job Summary

Lead an audience-first integrated marketing program that unifies brand, product marketing, revenue marketing, content, field, and customer/ecosystem efforts. Orchestrate campaigns, events, and “one Multiplier” experiences end-to-end—from discovery and evaluation to purchase and advocacy. Translate growth ambitions into an integrated roadmap, align cross-functional teams and agencies, and drive performance using unified funnel metrics, experimentation, and continuous optimization.
Location: New York, London, Bengaluru, Chennai
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Translate company and product strategy into a cohesive, integrated marketing roadmap.
  • •Orchestrate campaigns, programs, and content to deliver one unified audience experience.
  • •Set frameworks, rhythms, and KPIs aligning execution across brand, content, PMM, demand gen, and customer marketing.
  • •Embed audience-first thinking by mapping customer journey triggers, barriers, and segmentation strategy.
  • •Lead multi-channel, cross-functional campaigns and measure, learn, and optimize using unified funnel performance metrics.

Key Requirements

  • •Proven success leading integrated marketing, campaign orchestration, or GTM strategy across multiple marketing disciplines.
  • •Exceptional communication skills to connect dots across functions through compelling storytelling.
  • •Deep customer empathy to translate audience needs into marketing strategy and experience design.
  • •Ability to align diverse teams (brand, content, PMM, demand gen, CX) around unified goals.
  • •Experience managing global agency relationships and creating strategy systems (frameworks, playbooks, rhythms, KPIs).
Skills:StorytellingAudience empathyCross-functional collaborationStrategic systems thinkingAnalytical thinking

Company Brief

Multiplier
Provides a Global Human Platform (EOR, global payroll, contractor management and HRIS) that enables companies to hire, onboard, manage and pay teams in 150+ countries while ensuring local compliance and payroll processing.
Industry: HR Tech
Company Size: Large (251 to 1,000 employees)
Revenue: USD 5M to 10M
Growth: Growth Stage Startup
Valuation: USD 250M to 500M
Funding: Series B
Headquarters: New York, United States
Founded: 2020
Glassdoor
Glassdoor: 4.3
WebsiteLinkedInGlassdoor