Product Marketing Manager - GSI

Cyera
New York
Workplace: RemoteFull timeUSD 150,000 - 180,000 annuallyFunction: Marketing & GrowthSkills: ["Written communication","Verbal communication","Collaboration","Partner management","Stakeholder alignment","Hands-on execution"]

Own Cyera’s go-to-market strategy and enablement for Global Systems Integrators (GSIs) by translating data security, privacy, AI governance, and cloud transformation value into partner-ready positioning. Build joint value propositions and GSI-facing content (briefs, decks, ebooks), deliver enablement and certification materials, and support co-marketing programs that drive pipeline. Gather partner feedback, represent GSI needs internally, and measure partner-sourced and influenced impact.

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Cyera
Cyera
2 days ago

Product Marketing Manager - GSI

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Job Summary

Own Cyera’s go-to-market strategy and enablement for Global Systems Integrators (GSIs) by translating data security, privacy, AI governance, and cloud transformation value into partner-ready positioning. Build joint value propositions and GSI-facing content (briefs, decks, ebooks), deliver enablement and certification materials, and support co-marketing programs that drive pipeline. Gather partner feedback, represent GSI needs internally, and measure partner-sourced and influenced impact.
Location: New York
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define GSI-specific positioning and messaging for Cyera across data security, privacy, AI governance, and cloud transformation.
  • •Build joint value propositions with Partnerships and GSI account teams, including solution briefs, battlecards, and points of view.
  • •Develop core GSI-facing content such as presentations, ebooks, solution briefs, and one-pagers.
  • •Enable partner sellers and practitioners by creating and delivering training, playbooks, and certification content.
  • •Support co-marketing and demand generation through joint webinars, papers, conference presence, and campaigns; measure and report pipeline and enablement impact.

Pay and Benefits

Salary: USD 150,000 - 180,000 annually
Perks:Remote WorkHome OfficePaid LeaveHealth InsuranceVisionDentalDisability Insurance

Key Requirements

  • •7+ years in product marketing, partner marketing, or GTM roles at a B2B SaaS or cybersecurity company, with experience marketing to or through GSIs or large consulting/advisory firms.
  • •A firsthand understanding of how firms like Accenture, Deloitte, and PwC are structured and go to market, including advisory, implementation, and managed-services practices.
  • •Translate technical capabilities (data security, data governance, cloud security, or adjacent categories) into partner- and buyer-ready narratives.
  • •Build enablement content (battlecards, playbooks, pitch decks, certification programs) that partner sellers and consultants actually use.
  • •Hands-on execution (writing, building, presenting) with excellent written and verbal communication and a collaborative style across Partnerships, Sales, and Field Marketing.
Experience:B2B SaaSCybersecurityPartner marketingGo-to-marketGSIsConsultingAdvisory
Skills:Written communicationVerbal communicationCollaborationPartner managementStakeholder alignmentHands-on execution
Tech Stack:AI tools

Company Brief

Cyera
Provides an AI‑native data security platform that discovers, classifies, and protects sensitive data across cloud, SaaS, databases, AI systems and on‑prem environments to reduce risk and enable secure AI adoption.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series F
Headquarters: New York, United States
Founded: 2021
Glassdoor
Glassdoor: 4.8
WebsiteLinkedInGlassdoor