Associate Director Marketing (Dairy)

SADAFCO
Jeddah
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Data analysis","Consumer insights","Brand strategy","Cross-functional collaboration"]

Lead the dairy-focused marketing strategy for SADAFCO, driving brand equity and sustainable, profitable growth across fresh and long-life/UHT dairy categories. Own the consumer-led marketing plan and budget, guide advertising and promotions with strong ROI, and translate consumer insights into actionable concepts. Oversee innovation/NPD, pricing collaboration, forecasting alignment with Supply Chain and Sales, and portfolio optimization through SKU performance actions.

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FursaFursa
SADAFCO
SADAFCO
2 days ago

Associate Director Marketing (Dairy)

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Last checked: 12 hours agoStatus: Live

Job Summary

Lead the dairy-focused marketing strategy for SADAFCO, driving brand equity and sustainable, profitable growth across fresh and long-life/UHT dairy categories. Own the consumer-led marketing plan and budget, guide advertising and promotions with strong ROI, and translate consumer insights into actionable concepts. Oversee innovation/NPD, pricing collaboration, forecasting alignment with Supply Chain and Sales, and portfolio optimization through SKU performance actions.
Location: Jeddah
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Shape and execute consumer-led marketing strategy for the dairy category, driving brand equity and sustainable profitable growth.
  • •Develop and manage the Marketing Plan and Budget, including advertising and promotions; monitor A&P investment and ROI.
  • •Lead consumer need segment planning and leverage consumer insights from research and data analytics to create actionable strategies.
  • •Own innovation planning and end-to-end product development (renovation & innovation), leading cross-functional teams for launches.
  • •Ensure accurate sales forecasting and demand planning alignment with Supply Chain and Sales, and define/review pricing strategies; take SKU tail management actions.

Key Requirements

  • •Minimum 10 years of dairy marketing experience, with strong exposure to yogurt categories (fresh or long-life/UHT).
  • •Proven experience in multinational FMCG environments.
  • •Bachelor’s degree in Business, Marketing, or related field (Master’s preferred).
  • •Strong data analysis and ability to interpret market trends and consumer behavior.
  • •Ability to develop brand communication strategies and translate marketing plans into accurate sales forecasts with Sales & Trade Marketing.
Experience:10+ yearsFMCGDairyYogurt
Education:Bachelor's in Business, Marketing
Skills:LeadershipData analysisConsumer insightsBrand strategyCross-functional collaboration
Languages:EnglishArabic

Company Brief

SADAFCO
Saudi Dairy and Foodstuff Company produces and distributes dairy products, juice, and related food items across Saudi Arabia and regional markets. It is best known for long-life milk, tomato products, and consumer food brands.
Industry: Food & Beverage
Company Size: Large (251 to 1,000 employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Jeddah, Saudi Arabia
Founded: 1976
WebsiteLinkedIn