Director, Growth Creative

Nourish
New York
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 7-9 yearsSkills: ["Strategic thinking","Leadership","Creative judgment","Cross-functional collaboration","Data-driven decision-making"]

Lead Nourish’s Creative team and own the full creative function—from strategy and production to the feedback loop between creative output and business performance. Define the creative roadmap and brand guidelines across marketing channels, build and scale an operating model for high-volume production, and set creative KPIs and test-and-learn systems. Partner cross-functionally with Media Buying, Analytics, Product, and Design while serving as the internal DRI and expert voice on creative.

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Nourish
Nourish
1 month ago

Director, Growth Creative

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Last checked: 2 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Lead Nourish’s Creative team and own the full creative function—from strategy and production to the feedback loop between creative output and business performance. Define the creative roadmap and brand guidelines across marketing channels, build and scale an operating model for high-volume production, and set creative KPIs and test-and-learn systems. Partner cross-functionally with Media Buying, Analytics, Product, and Design while serving as the internal DRI and expert voice on creative.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Set and drive strategy for Growth Creative, including creative roadmap, prioritization, and brand guidelines across marketing channels.
  • •Lead and grow the team across creative strategy and production, owning hiring, coaching, and org design.
  • •Own the creative-to-performance loop by setting creative KPIs and building a test-and-learn framework with channel teams.
  • •Build scalable creative systems by designing operating models, workflows, and production infrastructure.
  • •Serve as the internal expert on creative across brand expression, audience POV, creative standards, and partner with exec leadership.

Key Requirements

  • •7–9 years of experience in creative strategy or performance marketing, ideally in a high-growth DTC environment or a performance creative agency.
  • •Ability to set a long-term creative vision from first principles and clearly explain decisions.
  • •Strong creative instincts for what will work in paid ads, with a track record of improving creative quality and diversity.
  • •Demonstrated people leadership: hiring, developing, and managing large teams across creative strategy and production.
  • •Built creative systems from scratch and can drive end-to-end creative analysis rooted in performance data.
Experience:7-9 yearsDTCPerformance marketing
Skills:Strategic thinkingLeadershipCreative judgmentCross-functional collaborationData-driven decision-making
Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Nourish
Nourish provides a benefits platform that helps employers deliver personalized total rewards, including wellbeing, financial, and family benefits via a digital marketplace and concierge support to improve employee health, retention, and engagement.
Industry: HR Tech
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