VP, Product

Later
Boston, Chicago, Los Angeles, New York, San Francisco, Toronto, Vancouver
Workplace: RemoteFull timeCAD 275,000 - 325,000 annuallyFunction: Communications, PR & CommunitySkills: ["Cross-functional leadership","Communication","Storytelling","Data-led decision making","Leadership"]

Own the vision and strategy for an enterprise influencer marketing product, Later Influence, connecting brands, creators, and commerce through AI, first-party data, and workflow automation. Lead end-to-end product lifecycle from ideation to scaling, define measurable roadmap outcomes, and drive improvements across planning, kickoff, creator discovery, payments, and reporting. Build and mentor a high-impact product organization while partnering cross-functionally with engineering, sales, marketing, partnerships, and account management.

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Later
Later
1 day ago

VP, Product

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Last checked: 6 hours agoStatus: Live

Job Summary

Own the vision and strategy for an enterprise influencer marketing product, Later Influence, connecting brands, creators, and commerce through AI, first-party data, and workflow automation. Lead end-to-end product lifecycle from ideation to scaling, define measurable roadmap outcomes, and drive improvements across planning, kickoff, creator discovery, payments, and reporting. Build and mentor a high-impact product organization while partnering cross-functionally with engineering, sales, marketing, partnerships, and account management.
Location: Boston, Chicago, Los Angeles, New York, San Francisco, Toronto, Vancouver
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Director level

Key Responsibilities

  • •Own the vision and strategy for Later Influence, connecting brands, creators, and commerce through AI, proprietary data, and creator commerce signals.
  • •Lead end-to-end product lifecycle from ideation and MVP through scaling and optimization, improving planning, kickoff, creator discovery, workflow automation, payments, and reporting.
  • •Monitor and translate customer needs, creator economy news, social and commerce trends into a roadmap that delivers measurable business outcomes and reduces human-in-the-loop hours.
  • •Partner with the CPO and cross-functionally with Engineering and stakeholders across Sales, Marketing, and Partnerships to align product strategy with company objectives.
  • •Build, lead, and mentor a product team, setting goals and accountability, and represent Later Influence externally with customers, analysts, partners, and PR.

Pay and Benefits

Salary: CAD 275,000 - 325,000 annually

Key Requirements

  • •10+ years of product management experience in B2B SaaS or platform-led businesses, including 5+ years in senior leadership owning full product lines.
  • •Proven track record scaling enterprise SaaS or marketplace-platform products, ideally in influencer marketing, creator economy, social, or commerce-adjacent AdTech/MarTech.
  • •Ability to translate customer and market insights into product strategy and revenue growth using metrics such as ARR/ACV, churn, LTV/CAC, and conversion funnel.
  • •Strong experience building and scaling product teams and processes in high-growth environments.
  • •Demonstrated experience experimenting with AI across the product management lifecycle, including internal tools and customer-facing prototypes.
Experience:B2B SaaSPlatform-led businessesEnterprise SaaSMarketplace-platform productsInfluencer marketingCreator economyAdTechMarTech
Skills:Cross-functional leadershipCommunicationStorytellingData-led decision makingLeadership
Tech Stack:AILinearDomo

Company Brief

Later
Provides a visual social media planning, scheduling, and analytics platform that helps brands, creators, and agencies manage Instagram, TikTok, and other social channels. Offers content calendar, media library, and performance insights to streamline social publishing workflows.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Vancouver, Canada
Founded: 2014
Website