WPP

1 month ago

Global CRM – Functional Lead/Product Owner : Microsoft Dynamics

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead the global CRM programme as Product Owner for Microsoft Dynamics, shaping the functional vision, backlog, and standards across markets and agencies. Balance global standards with local flexibility, collaborate with tech delivery teams, and drive adoption to maximise value from WPP’s CRM investment in a multi‑agency environment.

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Product Management

Seniority: Manager level

Key Responsibilities

•Own the functional vision and roadmap for the Global CRM platform, aligned to programme objectives and enterprise governance.
•Act as Product Owner for Microsoft Dynamics CRM, managing and prioritising the global functional backlog across markets, agencies, and release phases.
•Lead the definition of global CRM processes, user journeys, roles, and functional standards in partnership with business stakeholders and the CRM Design Authority.
•Evaluate and shape requests for market, agency, or client-specific variations, ensuring alignment with agreed guardrails and enterprise standards.
•Partner closely with technology delivery teams and system integrators to ensure functional requirements are feasible, well-designed, and delivered to a high standard.

Key Requirements

•Proven experience as a Product Owner or Functional Lead on large‑scale, global CRM or enterprise SaaS implementations.
•Strong understanding of Microsoft Dynamics CRM capabilities and configuration‑led delivery models.
•Experience operating in complex, decentralised or multi‑business organisations, balancing global standards with local needs.
•Ability to translate business strategy and process requirements into clear, prioritised functional backlogs.
•Strong stakeholder management skills, with experience influencing senior business and technology leaders.

Skills:Stakeholder managementCommunicationProblem-solvingLeadershipCollaboration

Languages:English

Tech Stack:Microsoft Dynamics CRMCRMSaaS

Company Brief

WPP

Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.

Industry: Advertising Media Groups

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1971

Website LinkedIn

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WPP