Manager Brand Communications, Golf/SPSP (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 3-5 yearsEducation: bachelorsSkills: ["Teamwork","Integrity","Communication","Relationship management","Empathy","Negotiation","Presentation","Organizational skills","Creative direction"]

Lead adidas Golf/SPSP brand communication in China by developing and executing integrated marketing strategies and plans aligned to China business goals and global guidelines. Drive creative, social, PR, and activation efforts; coordinate with product, sports, and retail marketing teams; manage agency and vendor relationships; and control and optimize the brand communication budget. Track campaign performance, benchmark brand perception, ensure on-time launches and quality control across materials.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Adidas
Adidas
1 day ago

Manager Brand Communications, Golf/SPSP (Shanghai, SH, CN)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Lead adidas Golf/SPSP brand communication in China by developing and executing integrated marketing strategies and plans aligned to China business goals and global guidelines. Drive creative, social, PR, and activation efforts; coordinate with product, sports, and retail marketing teams; manage agency and vendor relationships; and control and optimize the brand communication budget. Track campaign performance, benchmark brand perception, ensure on-time launches and quality control across materials.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Develop and execute integrated brand communication plans for Golf and SPSP aligned with China business strategies and global guidelines.
  • •Create action plans to maximize brand and (new) product exposure while improving efficiency, and coordinate with Product Marketing, Sports Marketing, EIM, and Retail Marketing teams.
  • •Ensure legally correct usage of adidas trademarks and logos; source and manage agency partners and media vendors day to day.
  • •Manage brand communication budgets: follow, maximize, control, suggest future budgets, negotiate quotations, evaluate pricing, and provide commitment/payment requests accurately.
  • •Execute, track, and report campaign performance; implement quality control for materials containing adidas logos and coordinate launch timelines with relevant teams.

Key Requirements

  • •Minimum 3-5 years’ experience in advertising or communications, including work in advertising, PR, and creative services in China.
  • •Fluent English and Mandarin required.
  • •Knowledge of sports—especially golf and tennis—with genuine interest in learning and participating.
  • •University degree or above, preferably in marketing or communications-related disciplines.
  • •Excellent presentation, organizational, and negotiation skills, with strong relationship management and integrity.
Experience:3-5 yearsSportsAdvertisingPRCreative servicesBrand/category marketingTrade marketing
Education:Bachelor's
Skills:TeamworkIntegrityCommunicationRelationship managementEmpathyNegotiationPresentationOrganizational skillsCreative direction
Languages:EnglishMandarin

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor