Hoka

1 month ago

Regional Marketing Manager - HOKA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead regional marketing for HOKA in Kowloon/Hong Kong, aligning global GTM strategies with local market needs. Own seasonal planning, launch activations, and budget reviews across channels; coordinate with distributors and markets to deliver brand-forward, performance-driven campaigns, athlete partnerships, and community programs, while ensuring consistent brand standards and local relevance.

Location: Hong Kong

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Act as the primary regional marketing partner, ensuring global strategies, GTM priorities, toolkits, and messaging are implemented with consistency and local relevance.
•Partner with distributors and market teams to develop seasonal marketing plans, launch strategies, and integrated activations aligned with brand and business objectives.
•Support planning and pitch-back processes with markets, including budgets, channel priorities, and campaign reviews.
•Maintain a clear seasonal operating rhythm covering planning meetings, GTM milestones, launch readiness, budget checkpoints, approvals, and recaps.
•Cascade campaign information, product stories, launch priorities, imagery, and toolkit guidance from Global and DAP to markets.

Key Requirements

•6–9 years in brand, regional, distributor, or sports marketing roles, ideally within sportswear, performance/lifestyle, or consumer brands across multiple markets.
•Experience in distributor/partner-led markets, with strong understanding of how regional offices enable local execution.
•Knowledge of sportswear, running, and lifestyle culture, including athlete, community, and grassroots marketing.
•Proven ability to manage multiple markets/projects while maintaining discipline around calendars, milestones, and approvals.
•Comfortable moving between strategy and execution, from high-level planning to activation support.

Experience:6-9 yearsSportswearRunningConsumer brandsMarketingAthlete partnerships

Skills:CommunicationPresentationProject managementRelationship buildingExecution discipline

Languages:English

Tech Stack:PowerPointExcelWordAI productivity tools

Company Brief

Hoka

Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Goleta, United States

Founded: 1973

Website

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Hoka

1 month ago

Regional Marketing Manager - HOKA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Hong Kong

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Act as the primary regional marketing partner, ensuring global strategies, GTM priorities, toolkits, and messaging are implemented with consistency and local relevance.
•Partner with distributors and market teams to develop seasonal marketing plans, launch strategies, and integrated activations aligned with brand and business objectives.
•Support planning and pitch-back processes with markets, including budgets, channel priorities, and campaign reviews.
•Maintain a clear seasonal operating rhythm covering planning meetings, GTM milestones, launch readiness, budget checkpoints, approvals, and recaps.
•Cascade campaign information, product stories, launch priorities, imagery, and toolkit guidance from Global and DAP to markets.

Key Requirements

•6–9 years in brand, regional, distributor, or sports marketing roles, ideally within sportswear, performance/lifestyle, or consumer brands across multiple markets.
•Experience in distributor/partner-led markets, with strong understanding of how regional offices enable local execution.
•Knowledge of sportswear, running, and lifestyle culture, including athlete, community, and grassroots marketing.
•Proven ability to manage multiple markets/projects while maintaining discipline around calendars, milestones, and approvals.
•Comfortable moving between strategy and execution, from high-level planning to activation support.

Experience:6-9 yearsSportswearRunningConsumer brandsMarketingAthlete partnerships

Skills:CommunicationPresentationProject managementRelationship buildingExecution discipline

Languages:English

Tech Stack:PowerPointExcelWordAI productivity tools

Company Brief

Hoka

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Goleta, United States

Founded: 1973

Website