Associate Director, Song Virality Marketing - Epic

Sony Music
Los Angeles
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Leadership","Communication","Interpersonal","Project management","Creativity"]

Lead influencer-driven digital marketing campaigns for Epic Records singles, coordinating with artist managers and internal teams to drive content-first activations, grow streaming across global platforms, and optimize paid/unpaid collaborations. Leverage creator networks and AI-enabled workflows to amplify artist narratives and accelerate growth in a fast-paced, collaborative environment.

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Sony Music
Sony Music
3 months ago

Associate Director, Song Virality Marketing - Epic

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Lead influencer-driven digital marketing campaigns for Epic Records singles, coordinating with artist managers and internal teams to drive content-first activations, grow streaming across global platforms, and optimize paid/unpaid collaborations. Leverage creator networks and AI-enabled workflows to amplify artist narratives and accelerate growth in a fast-paced, collaborative environment.
Location: Los Angeles
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and execute content-driven growth campaigns at scale for Epic Records singles from inception through post-launch.
  • •Focus on prioritized singles to create max reach, awareness and growth.
  • •Work closely with artist managers and internal departments to champion content-first ideas and execute integrated global activations.
  • •Discover, build, and maintain relationships with agencies, networks, pages and management companies across creators, edit pages, theme pages and all forms of short form content distribution.
  • •Deploy and manage effective paid media strategies targeted at all levels of the marketing funnel to find, grow and develop audiences.

Pay and Benefits

Perks:Health Insurance401k

Key Requirements

  • •At least 4 years of professional experience in influencer/social media/digital marketing, preferably with a creative agency, creator agency, or entertainment company.
  • •Experience across social channels with emphasis on TikTok, Instagram, Snapchat, and YouTube Shorts.
  • •Existing relationships in the creator and content distribution spaces.
  • •Proven track record building, executing, and scaling campaigns that impact music-loving audiences.
  • •Advanced knowledge of AI tools to assist streaming workflows where appropriate.
Experience:4+ yearsMusicEntertainmentDigital marketingInfluencer marketing
Skills:LeadershipCommunicationInterpersonalProject managementCreativity
Languages:English
Tech Stack:TikTokInstagramSnapchatYouTube ShortsSpotifyApple MusicAI tools

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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