Marketing Manager

Informa
Georgetown
Workplace: HybridContractFunction: Marketing & GrowthEducation: bachelorsSkills: ["Self-motivated","Entrepreneurial mindset","Relationship building","Presentation skills","Problem-solving"]

Own year-round consumer marketing campaigns that support revenue growth, including insight-based content themes, lead generation, and event campaign delivery for Omdia. Partner across marketing, sales, events, product, and research to execute integrated demand-gen activities across web, digital ads, email, social, and media partnerships. Manage budget and optimize performance using KPIs, while localizing website copy, calls to action, and customer journeys for target audiences.

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FursaFursa
Informa
Informa
3 days ago

Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own year-round consumer marketing campaigns that support revenue growth, including insight-based content themes, lead generation, and event campaign delivery for Omdia. Partner across marketing, sales, events, product, and research to execute integrated demand-gen activities across web, digital ads, email, social, and media partnerships. Manage budget and optimize performance using KPIs, while localizing website copy, calls to action, and customer journeys for target audiences.
Location: Georgetown
Workplace: Hybrid
Employment Type: Contract · Permanent
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Develop and execute year-round marketing campaigns aligned to business and market-segment goals.
  • •Plan, ideate, execute, and manage integrated marketing, communications, and demand/lead generation campaigns across multiple channels (web, digital ads, paid media, email, social, partnerships).
  • •Own development and delivery of free and paid event campaigns.
  • •Create and produce content to support insight-based campaign themes (e-books, webinars, blogs).
  • •Analyze campaign results and data, test/monitor/optimize against KPIs, manage budgets, and report trends to improve ROI.

Pay and Benefits

Perks:Paid LeaveRemote WorkHealth InsuranceLearning BudgetEquity

Key Requirements

  • •Bachelor’s degree in marketing or a related field, or relevant experience.
  • •Experience creating and independently managing progressively complex B2B digital content/insights campaigns.
  • •Thorough understanding of marketing planning, operations, and execution using marketing automation technology (preferably Eloqua).
  • •Experience working with CMS platforms and optimizing campaigns (coding not required).
  • •Strong digital and content marketing knowledge (PPC, SEM, SEO, online advertising) plus event marketing and end-to-end campaign delivery; include budget management and database growth/segmentation.
Experience:B2BTechnologyContent marketingEvent marketingDemand generationMarketing automation
Education:Bachelor's in marketing
Skills:Self-motivatedEntrepreneurial mindsetRelationship buildingPresentation skillsProblem-solving
Languages:English
Tech Stack:EloquaCMSPPCSEMSEOEmailSocial mediaWebDigital advertisingKPIsMarketing automation

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn