Sr Product Marketing Manager, GTM

Salesforce
Atlanta, Indianapolis
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Organizational skills","Collaboration","Communication","Presentation delivery","Navigating ambiguity"]

Own GTM strategy and execution for a specific product line, partnering with product, marketing, sales enablement, and field teams. Develop sales training and enablement assets (demos, FAQs, pitch decks, videos) and build repeatable demos and sales plays aligned to campaigns. Drive alignment with global distribution leaders to generate pipeline, manage key sales communications, and create event and webinar content across programs like World Tours and Dreamforce.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Salesforce
Salesforce
1 month ago

Sr Product Marketing Manager, GTM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Own GTM strategy and execution for a specific product line, partnering with product, marketing, sales enablement, and field teams. Develop sales training and enablement assets (demos, FAQs, pitch decks, videos) and build repeatable demos and sales plays aligned to campaigns. Drive alignment with global distribution leaders to generate pipeline, manage key sales communications, and create event and webinar content across programs like World Tours and Dreamforce.
Location: Atlanta, Indianapolis
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Serve as the product GTM expert for stakeholders across product, marketing, and distribution for the assigned product line.
  • •Develop sales training materials (demos, training, FAQs) to help non-technical sales understand the product suite.
  • •Align with global distribution leaders to drive marketing/sales alignment, sales programs, and pipeline generation.
  • •Define and build repeatable demos, sales plays, competitive programs, and supporting content aligned to marketing campaigns.
  • •Own key sales communications and create event/webinar content for Salesforce events and 3rd party events.

Pay and Benefits

Perks:Health InsuranceDentalVisionParental LeaveLife InsuranceDisability Insurance401kEquity

Key Requirements

  • •7 years of product marketing, solution engineering, sales, or go-to-market experience.
  • •Expertise in Salesforce products and/or other SaaS and B2B technology platforms.
  • •Hands-on experience building marketing assets such as sales plays, enablement materials, pitch decks, demo videos, and event/webinar content.
  • •Use data and analytics to drive decision-making and deliver measurable marketing metrics.
  • •Strong organizational skills and the ability to collaborate cross-functionally and influence global stakeholders.
Experience:SaaSB2BGo-to-marketProduct marketingSales enablement
Skills:Organizational skillsCollaborationCommunicationPresentation deliveryNavigating ambiguity
Tech Stack:SalesforceAIAgentforceSaaSB2B

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor