Head of Event Marketing - 12 month contract

Informa
Riyadh
Workplace: RemoteContractFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Mentorship","Cross-functional collaboration","Strategic planning","Commercial acumen"]

Lead integrated event marketing across Saudi Arabia, owning the full lifecycle from strategy and concept through execution, acquisition, and post-event ROI analysis. Partner closely with the Marketing Director to drive attendance, revenue, exhibitor participation, and brand awareness. Manage launches, growth programs (digital, CRM automation, email, partnerships, social), onsite delivery, PR/ media engagement, and government stakeholder alignment, while mentoring teams and optimizing performance against KPIs.

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FursaFursa
Informa
Informa
21 hours ago

Head of Event Marketing - 12 month contract

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live
Reposted: similar role first listed 4 weeks ago

Job Summary

Lead integrated event marketing across Saudi Arabia, owning the full lifecycle from strategy and concept through execution, acquisition, and post-event ROI analysis. Partner closely with the Marketing Director to drive attendance, revenue, exhibitor participation, and brand awareness. Manage launches, growth programs (digital, CRM automation, email, partnerships, social), onsite delivery, PR/ media engagement, and government stakeholder alignment, while mentoring teams and optimizing performance against KPIs.
Location: Riyadh
Workplace: Remote
Employment Type: Contract · Permanent
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and execute annual marketing strategies, integrated plans, value propositions, and KPI/ROI measurement aligned to business objectives.
  • •Own end-to-end event marketing journey: market research, planning, brand rollout, speaker announcements, PR/media engagement, onsite delivery, and post-event ROI and lead nurturing.
  • •Drive delegate acquisition and growth via performance marketing, paid search/social, LinkedIn campaigns, CRM automation, email marketing, partnerships, and social campaigns.
  • •Manage commercial outcomes including attendee acquisition targets, sponsorship support, budget/ROI responsibility, and identifying new audience segments and revenue opportunities.
  • •Lead teams and agency/partner collaboration while presenting performance reporting and strategic recommendations to senior leadership.

Key Requirements

  • •Bachelor's degree in Marketing, Business, or Communications (Master's preferred).
  • •10+ years in integrated marketing with 5+ years in senior leadership.
  • •Proven success delivering conferences, exhibitions, or large-scale events across Saudi Arabia and the GCC.
  • •Experience launching new event brands and managing multi-million-dollar budgets.
  • •Expertise in digital marketing, CRM, automation, and performance marketing, with strong government stakeholder acumen.
Experience:10+ yearsIntegrated marketingB2B eventsB2C eventsSaudi Arabia eventsGCC eventsConferencesExhibitionsTrade shows
Education:Bachelor's in Marketing, Business, or Communications
Skills:LeadershipMentorshipCross-functional collaborationStrategic planningCommercial acumen
Languages:English
Tech Stack:CRMCRM automationMarketing automationEmail marketingSEOSEMLinkedInPaid searchPaid socialRetargetingAnalyticsAI-enabled toolsWebsite optimizationConversion rate optimization

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn