MarTech / CRM Marketing Lead

Huspy
Abu Dhabi, Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Stakeholder management","Data fluency","Experimentation","Testing","Continuous optimization"]

Own and optimize CRM marketing and customer lifecycle initiatives for the real estate market in the UAE. Build high-converting landing pages and communication journeys, plan and execute data-driven CRM campaign strategies, and continuously test and iterate using A/B/n experiments. Partner with Growth, Marketing, Product, sales, and operations to ensure stakeholders have the digital tools to scale, and report on performance using analytics for attribution and ROI.

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Huspy
Huspy
6 months ago

MarTech / CRM Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 43 minutes agoStatus: Live

Job Summary

Own and optimize CRM marketing and customer lifecycle initiatives for the real estate market in the UAE. Build high-converting landing pages and communication journeys, plan and execute data-driven CRM campaign strategies, and continuously test and iterate using A/B/n experiments. Partner with Growth, Marketing, Product, sales, and operations to ensure stakeholders have the digital tools to scale, and report on performance using analytics for attribution and ROI.
Location: Abu Dhabi, Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Bridge technical execution and business strategy for the real estate market in the UAE.
  • •Develop landing pages and architect communication journeys across the funnel for customers and partners.
  • •Plan and execute CRM marketing campaign strategies based on data insights, benchmarking, and product discovery.
  • •Run and optimize A/B/n tests across multiple channels and iterate based on learnings.
  • •Report on campaign performance to measure effectiveness and drive improvements.

Key Requirements

  • •3+ years of experience in CRM marketing and customer lifecycle management.
  • •Hands-on experience with marketing automation platforms, including Braze, with HubSpot and Salesforce Marketing Cloud.
  • •Proven ability to design, execute, and optimize A/B/n tests across channels including email, WhatsApp, mobile push, and web push.
  • •Strong data fluency using analytics tools to measure performance, attribution, and ROI and translate insights into decisions.
  • •Start-up mindset with a strong passion for experimentation, testing, and continuous optimization.
Experience:3+ yearsReal estateReal estate technologySaaS
Skills:Stakeholder managementData fluencyExperimentationTestingContinuous optimization
Languages:English
Tech Stack:BrazeHubSpotSalesforce Marketing CloudHTMLCSSJavaScriptLiquidAMPscriptHubLA/B/n testingEmailWhatsAppMobile pushWeb pushAnalyticsAttributionROI

Company Brief

Huspy
Huspy is a real estate technology platform that helps homebuyers search properties and secure mortgages more efficiently. It combines property discovery, mortgage services, and digital workflows to simplify the home-buying process in the UAE and broader MENA region.
Industry: PropTech
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Headquarters: Dubai, United Arab Emirates
Founded: 2020
WebsiteLinkedIn