Lifecycle Marketing Manager

Lime
United States
Workplace: RemoteFull timeUSD 104,000 - 144,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Strategic alignment","Execution management","Data-driven decision-making","Analytical thinking"]

Own Lime’s lifecycle marketing ecosystem end to end, building cross-channel strategy and operational workflows in Braze while driving analytics and experimentation. Design advanced Multi-Armed Bandit tests to optimize messaging, send-times, and offers in real time. Partner with Data Science on behavioral segmentation and churn/lifetime value models, and architect onboarding, activation, churn prevention, and dormancy recovery. Run technical execution across JIRA and CRM data infrastructure with a product mindset.

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Lime
Lime
2 days ago

Lifecycle Marketing Manager

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Last checked: 15 hours agoStatus: Live

Job Summary

Own Lime’s lifecycle marketing ecosystem end to end, building cross-channel strategy and operational workflows in Braze while driving analytics and experimentation. Design advanced Multi-Armed Bandit tests to optimize messaging, send-times, and offers in real time. Partner with Data Science on behavioral segmentation and churn/lifetime value models, and architect onboarding, activation, churn prevention, and dormancy recovery. Run technical execution across JIRA and CRM data infrastructure with a product mindset.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Act as the single source of truth for lifecycle campaigns, architecting cross-channel strategy and owning analytics across the lifecycle ecosystem.
  • •Design, execute, and measure sophisticated Multi-Armed Bandit experiments to optimize content, send-times, and offer allocations.
  • •Partner with Data Science to use behavioral segmentation models (e.g., RFM, predictive churn, lifetime value modeling) for hyper-personalized journeys.
  • •Design and iterate lifecycle behavioral flows including onboarding, activation, churn prevention, and dormancy recovery.
  • •Manage technical project execution across JIRA-style workflows and CRM data infrastructure while coordinating asset pipelines and localization.

Pay and Benefits

Salary: USD 104,000 - 144,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife InsuranceDisability Insurance401kHsaPaid ParentalPaid LeavePaid LeavesFertility BenefitsLearning BudgetPhone AllowanceOne MedicalHeadspace

Key Requirements

  • •4+ years of dedicated lifecycle or growth marketing experience in a fast-paced B2C environment.
  • •Strong understanding of experimentation and statistical methods, including Multi-Armed Bandits and measuring statistical significance.
  • •Technical proficiency with enterprise CRM platforms, with Braze experience preferred (Liquid personalization, Canvas, API triggers, Connected Content).
  • •High proficiency in marketing analytics with data visualization tools (Tableau, Looker) and spreadsheet modeling.
  • •Experience managing cross-functional execution using JIRA-style ticketing frameworks; SQL is a plus.
Experience:4+ yearsB2COn-demand servicesMicromobilityMarketplaceMobile-first apps
Education:Bachelor's in Marketing, Operations Research, Business, Economics or related field
Skills:Strategic alignmentExecution managementData-driven decision-makingAnalytical thinking
Tech Stack:BrazeLiquidCanvasAPI triggersConnected ContentWebhooksHTMLJIRATableauLookerSQLPythonMulti-Armed BanditsRFMClusteringK-meansCRM

Company Brief

Lime
Lime operates a global shared electric vehicle network offering e-bikes and e-scooters for short urban trips, partnering with cities and platforms to expand micromobility and reduce car usage.
Industry: Mobility Platforms
Company Size: Large (251 to 1,000 employees)
Revenue: USD 500M to 1B
Growth: Scaleup
Valuation: USD 500M to 1B
Funding: Private Equity Backed
Headquarters: San Francisco, United States
Founded: 2017
Glassdoor
Glassdoor: 3.3
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