PR Manager, Japan

Adyen
Tokyo
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 7+ yearsSkills: ["Storytelling","Editing","Communication","Collaboration","Project management"]

Develop and execute in-market PR strategies for Japan to drive earned media coverage and build consistent brand messaging across external channels. Lead and coordinate communications efforts across APAC and Global Marketing, manage key media relationships, and oversee a local PR agency partner. Co-manage Japanese social media presence, amplify Japan events and product launches, and report on PR effectiveness while collaborating with marketing, product, and senior leadership.

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Adyen
Adyen
1 day ago

PR Manager, Japan

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Job Summary

Develop and execute in-market PR strategies for Japan to drive earned media coverage and build consistent brand messaging across external channels. Lead and coordinate communications efforts across APAC and Global Marketing, manage key media relationships, and oversee a local PR agency partner. Co-manage Japanese social media presence, amplify Japan events and product launches, and report on PR effectiveness while collaborating with marketing, product, and senior leadership.
Location: Tokyo
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Develop and execute in-market PR strategies and programs to drive media coverage and craft compelling messaging and local storylines.
  • •Ensure alignment of external communications channels across Japan for consistent messaging and positive brand positioning.
  • •Manage key media relationships in Japan and direct the local PR agency partner, including KPIs, strategy execution, and ROI.
  • •Co-manage social media presence in relevant Japanese portals and establish a social media calendar with the marketing team.
  • •Collaborate with local and global teams to amplify Japan events, product launches, and brand campaigns across earned and owned channels.
Travel: Medium travel

Key Requirements

  • •7 to 10+ years of experience in PR or communications.
  • •Exceptional storytelling and editing skills for different audiences, including writing and providing feedback on copy.
  • •Ability to balance strategic and hands-on work while navigating ambiguity.
  • •Proven track record in high-tech branding to business audiences.
  • •Excellent command of Japanese language and business-level communication skills in English; able to manage PR and creative projects from brief to completion.
Experience:7+ yearsTech industryHigh tech branding
Skills:StorytellingEditingCommunicationCollaborationProject management
Languages:JapaneseEnglish

Company Brief

Adyen
Global payments company providing a unified platform for accepting payments, risk management, and financial services to merchants and enterprises across online, mobile, and in-store channels.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 2006
WebsiteLinkedIn