Industry Marketing Manager

Grant Thornton
Chicago, Cleveland, Denver, Kansas City, Milwaukee, Minneapolis, Wichita, Boston, Hartford, New York, Atlanta, Charlotte, Columbia, Orlando, Raleigh, Austin, Dallas, Houston, Oklahoma City, Bellevue, Los Angeles, Phoenix, Salt Lake City, San Diego, San Francisco, San Jose, Baltimore, Philadelphia, Pittsburgh, Cincinnati
Workplace: HybridFull timeUSD 104,000 - 156,000 annuallyFunction: Marketing & GrowthExperience: 6-9 yearsEducation: bachelorsSkills: ["Writing","Editing","Storytelling","Stakeholder management","Project leadership","Independent work","Prioritization","Judgment"]

Develop and activate industry-specific marketing strategies supporting service line-led growth. Partner with Heads of Industry and service line marketing leaders to translate industry insights into content, thought leadership, and integrated campaigns across digital, events, communications, and sales enablement. Own content roadmaps, manage campaign and event messaging, and use performance measurement to optimize engagement and business impact, including AI-enabled ways of working.

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Grant Thornton
Grant Thornton
6 days ago

Industry Marketing Manager

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Job Summary

Develop and activate industry-specific marketing strategies supporting service line-led growth. Partner with Heads of Industry and service line marketing leaders to translate industry insights into content, thought leadership, and integrated campaigns across digital, events, communications, and sales enablement. Own content roadmaps, manage campaign and event messaging, and use performance measurement to optimize engagement and business impact, including AI-enabled ways of working.
Location: Chicago, Cleveland, Denver, Kansas City, Milwaukee, Minneapolis, Wichita, Boston, Hartford, New York, Atlanta, Charlotte, Columbia, Orlando, Raleigh, Austin, Dallas, Houston, Oklahoma City, Bellevue, Los Angeles, Phoenix, Salt Lake City, San Diego, San Francisco, San Jose, Baltimore, Philadelphia, Pittsburgh, Cincinnati
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Serve as the primary marketing partner for assigned industries, developing aligned industry marketing plans and monitoring industry trends and competitive activity.
  • •Own the content roadmap and create industry-focused content such as thought leadership, articles, points of view, email campaigns, landing pages, webcasts, and event content.
  • •Drive integrated campaign activation by providing industry-specific insights, messaging, and content across digital, events, communications, field marketing, and sales enablement channels.
  • •Evaluate and execute on events, sponsorships, and partnerships, including messaging, content, speaker strategies, and activation plans.
  • •Define success measures, monitor performance, analyze engagement and business impact, and recommend optimizations based on results.

Pay and Benefits

Salary: USD 104,000 - 156,000 annually
Perks:Health InsuranceDentalVisionEmployee AssistancePaid Leave

Key Requirements

  • •Bachelor's degree in Marketing, Business, Communications, or related field.
  • •Minimum 6-9 years of B2B marketing experience.
  • •Strong writing, editing, and storytelling capabilities, including experience developing content and thought leadership.
  • •Experience activating integrated marketing campaigns with stakeholder management and project leadership.
  • •Demonstrated proficiency in AI-enabled marketing tools and practices.
Experience:6-9 yearsB2B
Education:Bachelor's
Skills:WritingEditingStorytellingStakeholder managementProject leadershipIndependent workPrioritizationJudgment
Tech Stack:AIAI-enabled marketing tools

Company Brief

Grant Thornton
Global accounting and advisory network providing audit, tax, and consulting services to businesses, public sector entities, and private clients across industries through independent member firms operating under the Grant Thornton brand.
Industry: Professional Services
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: London, United Kingdom
WebsiteLinkedIn