Manager, Paid Media

Airwallex
London
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningExperience: 5-8 yearsSkills: ["Analytical thinking","Project management","Attention to detail","Collaboration","Communication"]

Plan, execute, and optimize multi-channel paid media campaigns across global paid search, paid social, and display to drive acquisition, pipeline growth, and ROI. Own performance and day-to-day campaign management, partnering with Growth Strategy, Product Marketing, Creative, and Analytics to turn business objectives into scalable demand generation. Build testing roadmaps, forecasting and pacing against CAC/ROAS targets, ensure tracking and attribution, and share performance insights across regions.

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Airwallex
Airwallex
3 days ago

Manager, Paid Media

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Last checked: 15 hours agoStatus: Live

Job Summary

Plan, execute, and optimize multi-channel paid media campaigns across global paid search, paid social, and display to drive acquisition, pipeline growth, and ROI. Own performance and day-to-day campaign management, partnering with Growth Strategy, Product Marketing, Creative, and Analytics to turn business objectives into scalable demand generation. Build testing roadmaps, forecasting and pacing against CAC/ROAS targets, ensure tracking and attribution, and share performance insights across regions.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Manager level

Key Responsibilities

  • •Develop and execute multi-channel paid media strategies aligned to funnel goals and business priorities (SEM, paid social, programmatic/display, YouTube, retargeting).
  • •Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets.
  • •Build and manage paid campaigns end-to-end including keyword/audience selection, ad copy, creative testing, and bid strategy.
  • •Continuously optimize using testing frameworks (A/B, multivariate, holdout experiments) and improve key metrics like CTR, CVR, and CPL.
  • •Ensure tracking and attribution using UTMs, pixels, offline conversions, and Salesforce/Marketo sync; monitor and report performance daily and weekly.

Key Requirements

  • •5–8 years managing paid media programs in B2B SaaS, fintech, or e-commerce.
  • •Hands-on expertise across demand generation and acquisition across Google Ads, LinkedIn Ads, and Meta Ads (YouTube/Reddit/Quora/programmatic a plus).
  • •Proven experience optimizing for pipeline, ROI, and LTV:CAC efficiency.
  • •Strong analytics skills using Excel/Sheets, Looker, Tableau, and/or GA4 to analyze performance data.
  • •Experience with marketing automation and CRM systems such as Marketo, HubSpot, and Salesforce.
Experience:5-8 yearsB2B SaaSFintechE-commerceDemand generationAcquisitionROIPipeline
Skills:Analytical thinkingProject managementAttention to detailCollaborationCommunication
Tech Stack:SEMPaid socialProgrammatic/displayYouTubeRetargetingGoogle AdsLinkedIn AdsMeta AdsExcel/SheetsLookerTableauGA4Marketing automationMarketoHubSpotSalesforceUTMsPixelsSalesforce/Marketo syncA/B testing

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor