Field Marketing Specialist

Beumer Group
United States
Workplace: HybridFull timeUSD 85,000 - 95,000 annuallyFunction: Marketing & GrowthExperience: 3-6 yearsEducation: bachelorsSkills: ["Ownership","Writing and editing","Budget management","Prioritization","Cross-functional collaboration"]

Own B2B campaign strategy and execution for assigned business units, from building annual marketing plans and defining target audiences to translating priorities into briefs across email, web, social, and paid channels. Lead regional content development, conference proposals, and trade show/event marketing including pre-show messaging and post-show follow-up. Partner closely with sales and commercial stakeholders, manage budgets, and use CRM/marketing automation dashboards to measure impact.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Beumer Group
Beumer Group
5 days ago

Field Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Own B2B campaign strategy and execution for assigned business units, from building annual marketing plans and defining target audiences to translating priorities into briefs across email, web, social, and paid channels. Lead regional content development, conference proposals, and trade show/event marketing including pre-show messaging and post-show follow-up. Partner closely with sales and commercial stakeholders, manage budgets, and use CRM/marketing automation dashboards to measure impact.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build and maintain the annual marketing plan for assigned business units and align it to commercial goals; submit for approval.
  • •Define target audiences, account lists, and segmentation; create campaign briefs and drive execution across email, web, social, and paid channels.
  • •Lead regional content development (case studies, customer references, and campaign materials) and review customer-facing communications.
  • •Own trade show and customer event strategy, including objectives, targeting, pre-show campaigns, on-site messaging, and post-show follow-up.
  • •Manage marketing budgets and run campaign operations in a marketing automation platform; track performance and report results to leadership.
Travel: Low travel

Pay and Benefits

Salary: USD 85,000 - 95,000 annually
Perks:Health InsuranceDental401kLife InsurancePaid LeaveVision

Key Requirements

  • •Bachelor’s degree in marketing, communications, business, or a related field.
  • •3 to 6 years of B2B marketing experience with end-to-end campaign ownership.
  • •Experience working directly with sales teams and being accountable to commercial stakeholders.
  • •Demonstrated ownership of trade show or event marketing beyond logistics, including strategy, targeting, and follow-up.
  • •Working knowledge of a marketing automation platform and a CRM, including audience segmentation and list building.
Experience:3-6 yearsB2B marketingIndustrialManufacturingCapital equipmentLogistics
Education:Bachelor's in marketing, communications, business
Skills:OwnershipWriting and editingBudget managementPrioritizationCross-functional collaboration
Languages:English
Tech Stack:CRMMarketo

Company Brief

Beumer Group
Designs, manufactures and services intralogistics systems including conveying, loading, palletising, packaging and sortation solutions for industries such as logistics, cement, mining and food processing worldwide.
Industry: Industrial Machinery
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: Beckum, Germany
Founded: 1935
WebsiteLinkedIn