Principal Field Marketing Manager

Denodo
Chicago
Full timeUSD 140,000 - 160,000 annuallyFunction: Marketing & GrowthExperience: 7-15 yearsEducation: bachelorsSkills: ["Communication","Attention to detail","Collaboration","Hands-on execution","Creative problem-solving"]

Plan, develop, and execute regional field marketing events and digital programs to generate and accelerate pipeline. Lead end-to-end event execution, onsite logistics, vendor/partner coordination, and strategic planning. Measure performance against defined metrics, optimize ROI with Marketing Ops, and manage lead flow in Salesforce. Partner with SDRs and Field Sales on campaign execution and enablement, while building targeted segmentation lists and ABM/webinar programs.

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Denodo
Denodo
1 day ago

Principal Field Marketing Manager

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Last checked: 4 hours agoStatus: Live

Job Summary

Plan, develop, and execute regional field marketing events and digital programs to generate and accelerate pipeline. Lead end-to-end event execution, onsite logistics, vendor/partner coordination, and strategic planning. Measure performance against defined metrics, optimize ROI with Marketing Ops, and manage lead flow in Salesforce. Partner with SDRs and Field Sales on campaign execution and enablement, while building targeted segmentation lists and ABM/webinar programs.
Location: Chicago
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Plan, coordinate, and execute multiple regional, industry, and executive events end-to-end.
  • •Manage onsite logistics and vendor/venue/agency/media partner relationships to maximize investment yield.
  • •Track performance against prescribed metrics, analyze creative success, and optimize ROI with Marketing Operations.
  • •Upload leads to the CRM promptly, assign to sales, and monitor conversion progress.
  • •Partner with Sales Development Representatives and Field Sales on pre-/post-campaign execution and provide marketing collateral for outreach.

Pay and Benefits

Salary: USD 140,000 - 160,000 annually

Key Requirements

  • •BA/BS degree required.
  • •Minimum 7–10 years of field marketing experience in a B2B software company.
  • •Proven success creating and executing multi-channel integrated campaigns (events, email, social).
  • •Direct experience creating and reporting marketing campaigns using Salesforce.com.
  • •Deep familiarity with the B2B software sales cycle and marketing programs to nurture and accelerate pipeline.
Experience:7-15 yearsB2B softwareSalesforceField marketingABM
Education:Bachelor's
Skills:CommunicationAttention to detailCollaborationHands-on executionCreative problem-solving
Tech Stack:Salesforce.comSalesforce

Company Brief

Denodo
Provides an enterprise data virtualization platform that unifies disparate data sources in real time, enabling analytics, data services, and hybrid/multi-cloud data integration without physical data movement for faster access to consistent, governed data.
Industry: Data Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Palo Alto, United States
Founded: 1999
WebsiteLinkedIn