1 day ago

Senior Product Marketing Manager, Performance Advertising (Travel)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Own go-to-market strategy for TikTok performance advertising solutions for Travel advertisers, helping them drive measurable outcomes like bookings, revenue, and ROAS across complex, multi-step journeys. Partner with Sales, Product, and regional GTM teams on positioning, messaging, and advertiser enablement. Translate advertiser feedback and market insights into product and roadmap recommendations, and track adoption and performance impact to continuously improve vertical growth.

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own go-to-market strategy for Travel performance advertising solutions focused on bookings, revenue, and repeat customer value.
•Partner with Sales, Product, and regional GTM teams to design closed-loop solutions from ad exposure through conversion and purchase.
•Develop positioning, messaging, and sales narratives connecting platform capabilities to Travel performance goals.
•Enable Sales teams with playbooks, training, and objection handling for Travel and Entertainment advertisers.
•Lead advertiser onboarding and enablement, and track adoption and performance impact to inform GTM strategy and improvements.

Key Requirements

•4+ years of experience in product marketing, performance marketing, or go-to-market roles within digital advertising.
•Direct experience working with Travel, Entertainment, or Commerce advertisers and understanding booking and revenue models.
•Strong understanding of performance marketing (demand generation, conversion optimization, ROAS) focused on business outcomes.
•Ability to translate complex product capabilities into clear, compelling narratives for sales teams and advertisers.
•Excellent cross-functional communication with Product, Sales, and regional teams.

Experience:4+ yearsDigital advertisingPerformance marketingGo-to-marketTravelEntertainmentCommerce

Skills:Cross-functional communicationStorytellingInfluencing without authorityStrategic thinkingObjection handling

Tech Stack:PixelConversions APISDKSKAN1P/3P attributionMMP

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

1 day ago

Senior Product Marketing Manager, Performance Advertising (Travel)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own go-to-market strategy for Travel performance advertising solutions focused on bookings, revenue, and repeat customer value.
•Partner with Sales, Product, and regional GTM teams to design closed-loop solutions from ad exposure through conversion and purchase.
•Develop positioning, messaging, and sales narratives connecting platform capabilities to Travel performance goals.
•Enable Sales teams with playbooks, training, and objection handling for Travel and Entertainment advertisers.
•Lead advertiser onboarding and enablement, and track adoption and performance impact to inform GTM strategy and improvements.

Key Requirements

•4+ years of experience in product marketing, performance marketing, or go-to-market roles within digital advertising.
•Direct experience working with Travel, Entertainment, or Commerce advertisers and understanding booking and revenue models.
•Strong understanding of performance marketing (demand generation, conversion optimization, ROAS) focused on business outcomes.
•Ability to translate complex product capabilities into clear, compelling narratives for sales teams and advertisers.
•Excellent cross-functional communication with Product, Sales, and regional teams.

Experience:4+ yearsDigital advertisingPerformance marketingGo-to-marketTravelEntertainmentCommerce

Skills:Cross-functional communicationStorytellingInfluencing without authorityStrategic thinkingObjection handling

Tech Stack:PixelConversions APISDKSKAN1P/3P attributionMMP

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn