Junior Brand Manager

Pernod Ricard
Madrid
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 1-3 yearsEducation: bachelorsSkills: ["Proactive","Organized","Autonomous","Communication","Teamwork orientation"]

Manage brand projects for Petroni and Aperitif, executing brand strategies in collaboration with cross-functional teams and external agencies. Support brand analysis and contribute to the annual strategic plan. Lead strategies across social media, CRM, e-commerce and PR with the Digital & Communications team, help develop ATL campaigns, and coordinate execution across On Trade and Off Trade channels. Track KPIs, extract insights and recommendations, and manage allocated budgets.

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Pernod Ricard
Pernod Ricard
1 month ago

Junior Brand Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Manage brand projects for Petroni and Aperitif, executing brand strategies in collaboration with cross-functional teams and external agencies. Support brand analysis and contribute to the annual strategic plan. Lead strategies across social media, CRM, e-commerce and PR with the Digital & Communications team, help develop ATL campaigns, and coordinate execution across On Trade and Off Trade channels. Track KPIs, extract insights and recommendations, and manage allocated budgets.
Location: Madrid
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Perform brand analysis and support creation of the annual strategic plan
  • •Manage projects to implement brand strategy with cross-functional teams and external agencies
  • •Lead social media, CRM, e-commerce and PR strategies with the Digital & Communications team
  • •Support development of ATL campaigns across TV, radio and digital media
  • •Track and analyze KPIs for each project and manage assigned budgets

Key Requirements

  • •University degree
  • •1+ year of experience as a Junior Brand Manager or in a similar role
  • •2 to 3 years of brand management experience, preferably in FMCG
  • •High level of Spanish and English; French knowledge is valued
  • •Ability to work autonomously and take responsibility
Experience:1-3 yearsFMCGBrand management
Education:Bachelor's
Skills:ProactiveOrganizedAutonomousCommunicationTeamwork orientation
Languages:SpanishEnglishFrench
Tech Stack:CRME-commerceRedes SocialesATLTVRadioMedios digitalesOn TradeOff Trade

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn