Sony Global

2 weeks ago

Online and Offline Channel Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Own omnichannel channel marketing for key accounts, driving Sony Consumer Electronics visibility and sales across e-commerce and physical stores throughout France. Develop premium product content (including SEO-optimized pages), maximize partner share of voice, and optimize the customer journey to increase conversion and average basket value. Plan and measure integrated 360° activations, manage budgets with KPI accuracy, and coordinate product launches and European initiatives—while performing ongoing competitive monitoring and regular store visits.

Location: France

Workplace: Onsite

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Ensure optimal visibility of Sony products across e-commerce platforms and in-store outlets, including rich premium content and SEO-optimized product pages.
•Build, implement, and optimize integrated online/offline (360°) activation plans, defining media approaches to drive traffic, visibility, and conversion.
•Track campaign performance and recommend optimizations; measure ROI and report accurate KPI and financial forecast data.
•Manage annual marketing budgets exceeding €1 million, monitor marketing investments and cooperative agreements.
•Coordinate product launches and share activation calendars with internal partners, acting as the key point of contact with European teams for assigned accounts.

Travel: Medium travel

Key Requirements

•Master’s degree or equivalent with specialization in sales, marketing, or trade marketing.
•Proven experience in trade marketing, shopper marketing, commercial marketing, or e-commerce, ideally in an international environment.
•Strong analytical skills and a results-oriented mindset with a solid understanding of e-commerce and retail/distribution environments.
•Commercially driven experience managing significant marketing budgets.
•Fluency in English and advanced proficiency in Microsoft Excel and PowerPoint.

Experience:Trade marketingShopper marketingE-commerceCommercial marketingInternational environmentConsumer electronics

Education:Master's in commerce, marketing or trade marketing

Skills:AnalysisResults orientationCommercial awarenessCollaborationProactive problem-solving

Languages:English

Tech Stack:SEOE-commerceMicrosoft ExcelMicrosoft PowerPoint

Company Brief

Sony Global

Multinational conglomerate designing, manufacturing, and distributing consumer electronics, entertainment content, gaming hardware and software, music, and film services. Operates across electronics, gaming, entertainment, and financial services with a global consumer and enterprise footprint.

Industry: Conglomerates & Holding Companies

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Tokyo, Japan

Founded: 1946

Glassdoor: 3.8

Website LinkedIn

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Sony Global

2 weeks ago

Online and Offline Channel Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: France

Workplace: Onsite

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Ensure optimal visibility of Sony products across e-commerce platforms and in-store outlets, including rich premium content and SEO-optimized product pages.
•Build, implement, and optimize integrated online/offline (360°) activation plans, defining media approaches to drive traffic, visibility, and conversion.
•Track campaign performance and recommend optimizations; measure ROI and report accurate KPI and financial forecast data.
•Manage annual marketing budgets exceeding €1 million, monitor marketing investments and cooperative agreements.
•Coordinate product launches and share activation calendars with internal partners, acting as the key point of contact with European teams for assigned accounts.

Travel: Medium travel

Key Requirements

•Master’s degree or equivalent with specialization in sales, marketing, or trade marketing.
•Proven experience in trade marketing, shopper marketing, commercial marketing, or e-commerce, ideally in an international environment.
•Strong analytical skills and a results-oriented mindset with a solid understanding of e-commerce and retail/distribution environments.
•Commercially driven experience managing significant marketing budgets.
•Fluency in English and advanced proficiency in Microsoft Excel and PowerPoint.

Experience:Trade marketingShopper marketingE-commerceCommercial marketingInternational environmentConsumer electronics

Education:Master's in commerce, marketing or trade marketing

Skills:AnalysisResults orientationCommercial awarenessCollaborationProactive problem-solving

Languages:English

Tech Stack:SEOE-commerceMicrosoft ExcelMicrosoft PowerPoint

Company Brief

Sony Global

Industry: Conglomerates & Holding Companies

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Tokyo, Japan

Founded: 1946

Glassdoor: 3.8

Website LinkedIn