Field Marketing Manager (f/m/x)

doinstruct
Berlin
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Ownership","Strategic thinking","Cross-functional collaboration","Communication","Problem-solving"]

Own end-to-end field marketing programs that turn events into measurable pipeline—setting event targets, running logistics, and building the follow-up loop with SDRs and sales. Lead a pipeline-driving webinar program, coordinate vendors and internal stakeholders, and deliver smaller local activations across DACH for industrial and frontline buyers. This is a solo, strategic seat with no field marketing playbook—ideal for someone who wants to create the motion from the ground up.

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doinstruct
doinstruct
2 months ago

Field Marketing Manager (f/m/x)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own end-to-end field marketing programs that turn events into measurable pipeline—setting event targets, running logistics, and building the follow-up loop with SDRs and sales. Lead a pipeline-driving webinar program, coordinate vendors and internal stakeholders, and deliver smaller local activations across DACH for industrial and frontline buyers. This is a solo, strategic seat with no field marketing playbook—ideal for someone who wants to create the motion from the ground up.
Location: Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Set and own pipeline targets for every event (owned, sponsored, in-person, virtual) and track what they return.
  • •Run events end to end: select events, negotiate vendor packages and speaker slots, manage logistics, and address issues early.
  • •Partner with SDRs and managers to work event-generated leads, and stay involved beyond handoff to ensure follow-through.
  • •Own the pipeline-driving webinar program (separate from learning webinars), including partner co-runs where it fits.
  • •Run smaller local activations across DACH and manage the people involved in events, including obtaining approvals when needed and scaling toward leading the function over time.
Travel: Medium travel

Key Requirements

  • •Run events or webinars with real ownership of the moving parts, not just assisting.
  • •Be measured on, or closely work against, pipeline impact from events; explain what past events returned and why.
  • •Coordinate vendors and pull internal stakeholders, including senior leadership, to make events successful.
  • •Be based in Germany and fluent in German, with comfort for regular travel to events around the country.
  • •Bonus: B2B SaaS experience and hands-on use of AI tools in day-to-day work.
Experience:B2B SaaS
Skills:OwnershipStrategic thinkingCross-functional collaborationCommunicationProblem-solving
Languages:German
Tech Stack:AI

Company Brief

doinstruct
Provides an AI-powered, multilingual compliance and frontline training SaaS that automates SOPs, onboarding, and audit-ready documentation for deskless workers across industries, improving safety, productivity and regulatory compliance.
Industry: Corporate Training
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Valuation: USD 50M to 100M
Funding: Series A
Headquarters: Berlin, Germany
Founded: 2021
Glassdoor
Glassdoor: 5.0
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