Senior Manager, AI Content Production Workflows (m/f/d)

Adidas
Amsterdam
Workplace: OnsiteFull timeFunction: Manufacturing & Production OperationsExperience: 7+ yearsSkills: ["Leadership","Mentorship","Communication","Analytical problem-solving","Stakeholder management"]

Lead adidas’ generative AI content production workflows across eCommerce, retail, social, CRM, and partner channels. Own the AI production strategy, roadmap, governance, and measurable impact—designing prompting frameworks, reusable prompt libraries, and scalable workflow templates. Drive adoption of AI-enabled production systems using model orchestration, automation, and human review, while evaluating quality and ensuring brand, legal, and ethical compliance at enterprise scale.

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Adidas
Adidas
1 day ago

Senior Manager, AI Content Production Workflows (m/f/d)

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Last checked: 13 hours agoStatus: Live

Job Summary

Lead adidas’ generative AI content production workflows across eCommerce, retail, social, CRM, and partner channels. Own the AI production strategy, roadmap, governance, and measurable impact—designing prompting frameworks, reusable prompt libraries, and scalable workflow templates. Drive adoption of AI-enabled production systems using model orchestration, automation, and human review, while evaluating quality and ensuring brand, legal, and ethical compliance at enterprise scale.
Location: Amsterdam
Workplace: Onsite
Employment Type: Full time
Job Function: Manufacturing & Production Operations
Seniority: Manager level

Key Responsibilities

  • •Own AI strategy, workflow design, and innovation for generative AI across the content production ecosystem, aligning to business priorities and operational goals.
  • •Design scalable prompting frameworks, reusable prompt libraries, and workflow templates; build and optimize AI-powered workflows combining generative models, automation, human review, and controls.
  • •Evaluate emerging AI technologies and define standards and evaluation methodologies for quality, consistency, performance, and business impact.
  • •Drive adoption of GenAI-powered production workflows for high-volume content creation across digital channels, optimizing throughput, efficiency, and delivery against timelines and SLAs.
  • •Lead, mentor, and develop a team of AI production specialists and establish governance practices for brand, legal, ethical, and compliance requirements (including content provenance and related regulations).
Travel: Low travel

Key Requirements

  • •7+ years of experience across digital agencies, technology orgs, or content production environments, ideally enterprise-scale AI implementation.
  • •Deep expertise in generative AI systems and content production workflows, including prompting methodologies and evaluation frameworks.
  • •Hands-on experience with image generation platforms such as GPT Image, Nano Banana, Flux, Midjourney, and Luma.
  • •Experience with video generation/synthesis platforms such as Runway, Kling, Veo, Ray, and Seedance.
  • •Proven leadership experience, including leading and developing a team of AI production specialists while driving governance and adoption across stakeholders.
Experience:7+ yearsDigital agenciesTechnology organizationsContent production
Skills:LeadershipMentorshipCommunicationAnalytical problem-solvingStakeholder management
Languages:English
Tech Stack:Generative AIPrompt engineeringWorkflow automationImage generationVideo generationGPT ImageNano BananaFluxMidjourneyLumaRunwayKlingVeoRaySeedanceLoRAFine-tuningCharacter consistency workflowsComfyUINode-based orchestration

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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