Social Media Lead, Developer Audience

DataDog
New York
Workplace: HybridFull timeUSD 139,000 - 164,000 annuallyFunction: Communications, PR & CommunitySkills: ["Writing","Experimentation","Analysis","Audience building","Workflow automation"]

Build and grow Datadog’s developer audience by owning voice, editorial standards, and publishing cadence across developer social channels. Engage and respond to drive conversations where developers spend time (e.g., X, LinkedIn, Reddit, YouTube, Discord). Turn shipped engineering work into compelling content, run experiments, and create attribution to trials and signups. Coordinate a content engine around events and surface developer insights back to product and growth.

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DataDog
DataDog
2 days ago

Social Media Lead, Developer Audience

✓ Verified Job

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Build and grow Datadog’s developer audience by owning voice, editorial standards, and publishing cadence across developer social channels. Engage and respond to drive conversations where developers spend time (e.g., X, LinkedIn, Reddit, YouTube, Discord). Turn shipped engineering work into compelling content, run experiments, and create attribution to trials and signups. Coordinate a content engine around events and surface developer insights back to product and growth.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Own voice, editorial standards, and publishing cadence for Datadog’s developer channels.
  • •Engage replies and mentions as a primary surface for account growth.
  • •Expand presence across platforms where developers spend time, openly as Datadog.
  • •Translate shipped engineering work into content (releases, changelogs, war stories, postmortems).
  • •Build attribution connecting content to trials and signups, and run experiments to optimize publicly.

Pay and Benefits

Salary: USD 139,000 - 164,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDental401kPaid LeaveGym MembershipEquity

Key Requirements

  • •Demonstrated ability to grow an audience from small to large.
  • •Show content outcomes driven by what you published, not just reach.
  • •Strong writing with a distinctive voice, and ability to write for an audience.
  • •Comfort with tools and automation, with a preference for building workflows.
  • •Experience using experiments and attribution to connect content to trials and signups.
Experience:ConsumerSportsEntertainmentMediaTech
Skills:WritingExperimentationAnalysisAudience buildingWorkflow automation
Languages:English
Tech Stack:XLinkedInRedditYouTubeDiscordBlueskyDev.toHacker News

Company Brief

DataDog
Provides a cloud-native monitoring and observability platform that unifies metrics, traces, logs, and security signals to help engineering, operations, and security teams monitor and troubleshoot modern applications and infrastructure.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2010
Glassdoor
Glassdoor: 4.1
WebsiteLinkedIn