Analyst, Marketing Analytics and Strategy (Bangkok Based, relocation provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Numerical reasoning","Intellectual curiosity"]

Analyze and optimize Agoda’s performance marketing campaigns using structured experimentation, measurement, and data modeling. You’ll run and interpret search and display tests across major ad platforms, develop optimization models from experimental data, and build dashboards to support account managers. Work closely with analysts, marketing strategists, and data scientists to improve customer lifetime value through data-driven strategy.

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Agoda
Agoda
5 days ago

Analyst, Marketing Analytics and Strategy (Bangkok Based, relocation provided)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live
Reposted: similar role first listed 5 years ago

Job Summary

Analyze and optimize Agoda’s performance marketing campaigns using structured experimentation, measurement, and data modeling. You’ll run and interpret search and display tests across major ad platforms, develop optimization models from experimental data, and build dashboards to support account managers. Work closely with analysts, marketing strategists, and data scientists to improve customer lifetime value through data-driven strategy.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines.
  • •Test, analyze, and optimize display campaigns on Facebook, Twitter, Instagram, and other platforms.
  • •Analyze experimental data to develop models used for optimization.
  • •Build dashboards for account managers to support campaign performance decisions.

Key Requirements

  • •Bachelor’s Degree or higher in a quantitative subject (computer science, mathematics, engineering, or science).
  • •Ability to communicate fluently in English.
  • •Good numerical reasoning skills.
  • •Proficiency in Excel.
  • •Intellectual curiosity.
Experience:Digital marketing
Education:Bachelor's in Quantitative subject (computer science, mathematics, engineering, or science)
Skills:CommunicationNumerical reasoningIntellectual curiosity
Languages:English
Tech Stack:ExcelSASRSPSSPythonVBASQLTableauPower BIMicrosoft SQL ServerPandasGoogleBingBaiduNaverFacebookTwitterInstagramAmazon

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn