Marketing Content Leader

Cisco
California
Workplace: RemoteFull timeUSD 196,300 - 248,700 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Mentoring","Stakeholder management","Influencing","Analytical skills","Presentation skills"]

Lead a team that reimagines AI-assisted, full-funnel demand-generation content for Cisco’s enterprise networking campaigns. Own content strategy and execution across the funnel, from thought leadership to conversion and promotional assets. Mentor writers and editors, manage agency partners, set AI usage and quality standards, and write/edit anchor materials. Collaborate across product marketing and sales to map messaging to priorities, measure performance, and refine engagement to drive pipeline impact.

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FursaFursa
Cisco
Cisco
1 day ago

Marketing Content Leader

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Last checked: 8 hours agoStatus: Live

Job Summary

Lead a team that reimagines AI-assisted, full-funnel demand-generation content for Cisco’s enterprise networking campaigns. Own content strategy and execution across the funnel, from thought leadership to conversion and promotional assets. Mentor writers and editors, manage agency partners, set AI usage and quality standards, and write/edit anchor materials. Collaborate across product marketing and sales to map messaging to priorities, measure performance, and refine engagement to drive pipeline impact.
Location: California
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Build and lead a team of writers and editors, mentoring 4–6 people and managing agency partners.
  • •Architect full-funnel demand generation content strategies from customer/sales feedback and search/gen AI trends, aligned to product messaging.
  • •Set AI practices at scale, codify what works, and coach responsible, high-impact AI use.
  • •Own content quality across asset types by writing/editing anchor work (long-form reports, web pages, video scripts) and refining promotional copy.
  • •Analyze engagement and performance metrics, present strategies/results to senior leadership, and manage workflows in tools such as Asana and Workfront.

Pay and Benefits

Salary: USD 196,300 - 248,700 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kParental LeaveLong-term DisabilityLife InsuranceRsusAnnual Bonus

Key Requirements

  • •8–10 years in content strategy and/or content marketing.
  • •Track record building full-funnel content strategies that drive demand.
  • •Hands-on writing and editing across formats, from long-form reports to promotional copy.
  • •Experience using AI tools to create better content faster, with ability to upskill a team in AI workflows.
  • •Experience managing workflows and teams/contractors/agencies in tools such as Asana and Workfront.
Experience:8+ yearsB2B technology marketingEnterprise networking
Skills:MentoringStakeholder managementInfluencingAnalytical skillsPresentation skills
Tech Stack:AIGen AIAsanaWorkfront

Company Brief

Cisco
Global technology company that designs, manufactures, and sells networking hardware, telecommunications equipment, and high-technology services and products for enterprises, service providers, and governments worldwide.
Industry: Networking Equipment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1984
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Glassdoor: 4.0
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