Sephora

1 week ago

Assistant Manager, GEO (Remote, CA, US, USA_519649)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Shape Sephora’s Generative Engine Optimization (GEO) strategy to boost brand visibility and trust across AI-powered search and answer engines, including ChatGPT, Google AI Overviews, and Gemini. Support SEO audits of Sephora.com, identify high-impact consumer prompts, translate AI search trends into actionable content recommendations, and collaborate cross-functionally on structured, AI-friendly content, performance measurement, and optimization experimentation.

Location: California

Workplace: Remote

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Support execution of Sephora’s GEO strategy to increase brand visibility across AI-powered answer engines and large language models.
•Audit Sephora.com to improve content extractability, citation likelihood, semantic relevance, and answer quality.
•Research consumer prompts and search behaviors that influence purchase decisions in AI experiences.
•Partner with Merchandising, Editorial, and Content teams to create structured, AI-friendly content (FAQs, buying guides, PDP enhancements, comparison tables, expert answers).
•Measure and analyze GEO performance metrics (AI citation share, brand mentions, extractability, inclusion rates) and refine strategies through testing and experimentation.

Pay and Benefits

Salary: USD 75,000 - 95,000 annually

Perks:Health InsuranceDentalVision401kFsaHsaPaid LeaveDisability InsuranceLife InsuranceRemote Work

Key Requirements

•2-3+ years of experience in SEO, content strategy, digital marketing, or a related field.
•Strong understanding of search ecosystems, ranking factors, and AI-driven/generative search.
•Experience developing and optimizing structured content, including schema markup and semantic SEO.
•Analytical mindset to interpret performance data and turn insights into business recommendations.
•Experience managing projects from planning through execution while balancing multiple priorities.

Experience:2+ yearsSEODigital marketingContent strategy

Education:Bachelor's in Marketing, Business, Communications, Digital Media, or a related field

Skills:CommunicationAnalytical mindsetCross-functional collaborationProject managementAbility to explain complex concepts

Tech Stack:ChatGPTGoogle AI OverviewsGeminiSchema markupSemantic SEOBrightEdgeBotifyProfound

Company Brief

Sephora

Global retailer of cosmetics, skincare, fragrance and beauty accessories operating physical stores and e-commerce. Sephora offers multi-brand product assortments, in-store services, and digital experiences and is a subsidiary of LVMH.

Industry: Omnichannel Retail

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Paris, France

Founded: 1969

Website LinkedIn

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Sephora

1 week ago

Assistant Manager, GEO (Remote, CA, US, USA_519649)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: California

Workplace: Remote

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Support execution of Sephora’s GEO strategy to increase brand visibility across AI-powered answer engines and large language models.
•Audit Sephora.com to improve content extractability, citation likelihood, semantic relevance, and answer quality.
•Research consumer prompts and search behaviors that influence purchase decisions in AI experiences.
•Partner with Merchandising, Editorial, and Content teams to create structured, AI-friendly content (FAQs, buying guides, PDP enhancements, comparison tables, expert answers).
•Measure and analyze GEO performance metrics (AI citation share, brand mentions, extractability, inclusion rates) and refine strategies through testing and experimentation.

Pay and Benefits

Salary: USD 75,000 - 95,000 annually

Perks:Health InsuranceDentalVision401kFsaHsaPaid LeaveDisability InsuranceLife InsuranceRemote Work

Key Requirements

•2-3+ years of experience in SEO, content strategy, digital marketing, or a related field.
•Strong understanding of search ecosystems, ranking factors, and AI-driven/generative search.
•Experience developing and optimizing structured content, including schema markup and semantic SEO.
•Analytical mindset to interpret performance data and turn insights into business recommendations.
•Experience managing projects from planning through execution while balancing multiple priorities.

Experience:2+ yearsSEODigital marketingContent strategy

Education:Bachelor's in Marketing, Business, Communications, Digital Media, or a related field

Skills:CommunicationAnalytical mindsetCross-functional collaborationProject managementAbility to explain complex concepts

Tech Stack:ChatGPTGoogle AI OverviewsGeminiSchema markupSemantic SEOBrightEdgeBotifyProfound

Company Brief

Sephora

Industry: Omnichannel Retail

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Paris, France

Founded: 1969

Website LinkedIn