Associate Director Marketing Lifecycle, CC outbound

HelloFresh
Berlin
Workplace: OnsiteFull timeFunction: Executive & General ManagementSkills: ["Interpersonal skills","Influence","Ownership","Results orientation","Analytical thinking"]

Own the outbound call center channel strategy and performance for millions of former customers across all international markets and brands. Lead CRM lifecycle planning, reactivation initiatives, personalized offers, and outbound campaign execution to maximize conversion, cost, and ROI. Partner with Call Center Operations and local marketing leadership, steering budgets and performance, leveraging AI tools for improved interactions, and using data analysis and CRM tooling to drive continual optimization and customer experience gains.

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FursaFursa
HelloFresh
HelloFresh
2 days ago

Associate Director Marketing Lifecycle, CC outbound

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Last checked: 11 hours agoStatus: Live

Job Summary

Own the outbound call center channel strategy and performance for millions of former customers across all international markets and brands. Lead CRM lifecycle planning, reactivation initiatives, personalized offers, and outbound campaign execution to maximize conversion, cost, and ROI. Partner with Call Center Operations and local marketing leadership, steering budgets and performance, leveraging AI tools for improved interactions, and using data analysis and CRM tooling to drive continual optimization and customer experience gains.
Location: Berlin
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Develop and implement annual strategic plans for call center outbound reactivation initiatives.
  • •Own full lifecycle outbound efforts for leads to reactivation, partnering with Call Center Operations, cross-functional teams, and local/international marketing leadership.
  • •Design and execute outbound communication campaigns, including targeting, messaging, incentives, and timing to maximize conversion and ROI.
  • •Steer channel performance day to day, set targets with local market CMOs, and manage conversions, cost, and ROI together with VP Customer Care and operations managers.
  • •Leverage data analysis and CRM tools to identify, test, and improve reactivation strategies, including using AI tools to enhance customer interactions and call content.

Pay and Benefits

Perks:Learning BudgetRemote WorkHome OfficeChildcarePensionCommuter BenefitsGym MembershipYoga Classes

Key Requirements

  • •Experience in CRM/Lifecycle Marketing or campaign management, with a passion for delivering excellent customer experiences.
  • •Strong interpersonal skills to influence and motivate people across international environments and multiple functions.
  • •Ownership mentality with results focus, including prioritization for highest impact and trade-off decisions in fast-paced settings.
  • •Strong analytical skills to derive actionable insights from data for reactivation and performance improvement.
  • •Ideally hands-on experience with or in call centers, plus experimentation/testing experience.
Experience:CRMLifecycle marketingCall centerCustomer experienceExperimentation
Skills:Interpersonal skillsInfluenceOwnershipResults orientationAnalytical thinking
Languages:En
Tech Stack:AI tools

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn