Demand Generation Lead

Rogo
New York
Workplace: OnsiteContractFunction: Marketing & GrowthExperience: 3-6 yearsSkills: ["Communication","Problem-solving","Organization"]

Lead the development and execution of a full-funnel demand generation engine for an enterprise AI platform, driving pipeline through paid media, channel strategy, and organic growth. Collaborate with leadership across sales, design, and analytics to translate product vision into scalable acquisition, measurement, and growth systems in a fast-paced, startup environment.

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FursaFursa
Rogo
Rogo
4 months ago

Demand Generation Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Lead the development and execution of a full-funnel demand generation engine for an enterprise AI platform, driving pipeline through paid media, channel strategy, and organic growth. Collaborate with leadership across sales, design, and analytics to translate product vision into scalable acquisition, measurement, and growth systems in a fast-paced, startup environment.
Location: New York
Workplace: Onsite
Employment Type: Contract
Job Function: Marketing & Growth

Key Responsibilities

  • •Own demand generation end-to-end, from strategy through execution and reporting
  • •Develop and execute paid acquisition and channel strategies across core platforms
  • •Build and iterate on SEO and organic growth initiatives
  • •Own funnel performance, including conversion optimization across the entire customer journey
  • •Build reporting infrastructure and track performance across channels and campaigns

Key Requirements

  • •3–6 years of experience in demand generation, growth marketing, or performance marketing
  • •Strong hands-on experience with paid acquisition, channel strategy, and/or SEO
  • •Demonstrated ability to execute campaigns and drive measurable outcomes (pipeline, conversion, CAC)
  • •Strong analytical mindset and comfort working with data, reporting, and funnel metrics
  • •Experience working in B2B environments (mid-market or enterprise preferred)
Experience:3-6 yearsB2bEnterprise
Skills:CommunicationProblem-solvingOrganization
Tech Stack:Paid acquisitionSEOAnalyticsReportingFunnel optimization

Company Brief

Rogo
Provides an AI-driven research platform that automates consumer interviews, surveys, and qualitative insights to help product and marketing teams gather and analyze customer feedback faster.
Industry: Enterprise Software
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