Trade Activation Executive

Diageo
Sydney
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 2-5 yearsEducation: bachelorsSkills: ["Project management","Attention to detail","Operational delivery","Governance","Continuous optimisation"]

Lead end-to-end delivery and fulfilment of trade activation programs, ensuring Joint Business Planning (JBP) initiatives and commercial activities are completed on time and to standard across customers and field teams. Operate as the execution engine for activation plans, own the Trade Activation Blueprint with tiered Platinum/Gold/Silver/Bronze models, drive compliance and ROI through standard toolkits and retailer rate card alignment, and track activation performance for continuous optimisation.

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Diageo
Diageo
1 month ago

Trade Activation Executive

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 days agoStatus: Live

Job Summary

Lead end-to-end delivery and fulfilment of trade activation programs, ensuring Joint Business Planning (JBP) initiatives and commercial activities are completed on time and to standard across customers and field teams. Operate as the execution engine for activation plans, own the Trade Activation Blueprint with tiered Platinum/Gold/Silver/Bronze models, drive compliance and ROI through standard toolkits and retailer rate card alignment, and track activation performance for continuous optimisation.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead customer-facing build and refinement of activation plans aligned to customer requirements and execution-ready delivery.
  • •Own end-to-end fulfilment and delivery of BTL activation activity, including management of fulfilment partners to ensure OTIF delivery.
  • •Develop and manage the Trade Activation Blueprint, including tiered activation models (Platinum, Gold, Silver, Bronze) and scalable toolkits.
  • •Ensure activation activities meet customer frameworks, compliance requirements, contractual obligations, and agreed rate cards with strong governance.
  • •Track and manage activation performance to provide visibility of delivery, execution quality, compliance, and ROI, driving continuous optimisation.

Pay and Benefits

Perks:Parental Leave

Key Requirements

  • •Degree in Business, Marketing, Commerce, or related field.
  • •2–5+ years in FMCG / Sales / Activation / Customer Marketing / Field Sales.
  • •Experience in activation fulfilment, POS deployment, or execution delivery roles.
  • •Experience working with agencies or fulfilment partners (e.g. HH Global or equivalent).
  • •Strong project management capability and high attention to detail in operational delivery.
Experience:2-5 yearsFMCGSalesActivationCustomer MarketingField Sales
Education:Bachelor's in Business, Marketing, Commerce
Skills:Project managementAttention to detailOperational deliveryGovernanceContinuous optimisation

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn