Product Marketing Lead - EMEA

Vanta
Dublin, London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Storytelling","Project management","Customer empathy","Data analysis","Problem-solving"]

Define and manage Vanta’s EMEA go-to-market strategy, shaping regional positioning and messaging based on buyer and market insights. Lead EMEA product launches, including GTM enablement for sales and customer success, and optimize launch processes using performance data. Partner across demand gen, sales, customer success, product, and finance to drive campaigns, author lifecycle content, and refine pricing and packaging for EMEA growth.

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FursaFursa
Vanta
Vanta
1 day ago

Product Marketing Lead - EMEA

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Last checked: 22 hours agoStatus: Live

Job Summary

Define and manage Vanta’s EMEA go-to-market strategy, shaping regional positioning and messaging based on buyer and market insights. Lead EMEA product launches, including GTM enablement for sales and customer success, and optimize launch processes using performance data. Partner across demand gen, sales, customer success, product, and finance to drive campaigns, author lifecycle content, and refine pricing and packaging for EMEA growth.
Location: Dublin, London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define and manage EMEA go-to-market strategy tailored to regional opportunities.
  • •Develop EMEA messaging and positioning from market research and customer insights.
  • •Partner with the EMEA growth team to plan and execute targeted marketing campaigns.
  • •Plan and execute large product launches with GTM enablement, then optimize based on performance reporting.
  • •Author customer-journey content and use customer conversations plus competitive analysis to inform EMEA marketing strategy, product roadmap, and pricing/packaging refinements.

Pay and Benefits

Perks:Health InsuranceDentalVisionParental LeavePension MatchingAnnual LeaveRemote Work

Key Requirements

  • •7+ years of Product Marketing experience, with an emphasis on B2B SaaS.
  • •Experience crafting messaging tailored to engage and differentiate an audience.
  • •Ability to use data and pair quantitative insights with qualitative customer conversations.
  • •Strong project management, storytelling, and customer empathy to help shape positioning and product strategy.
  • •Must be based on London or Dublin and work hybrid in-office.
Experience:7+ yearsB2B SaaSSecurityTrust management
Skills:StorytellingProject managementCustomer empathyData analysisProblem-solving

Company Brief

Vanta
Provides automated security and compliance software that helps companies achieve and maintain SOC 2, ISO 27001, and other security certifications by continuously monitoring systems, controls, and evidence.
Industry: Cybersecurity
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn