Salesforce

1 month ago

Field Campaigns Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Lead the Global Field Campaigns effort within Salesforce’s AI-first growth engine, owning email marketing and webinar demand programs for products across AMER and EMEA. Partner with Product Marketing and Global Integrated Campaigns to translate briefs into regional execution, ensure measurement and attribution, and present performance insights to senior leadership across a cross-regional, high-volume program.

Location: Indianapolis

Workplace: Hybrid

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Sr. Manager level

Key Responsibilities

•Own the email marketing strategy for aligned clouds across AMER and EMEA, activating campaigns and managing nurture programs and single sends with clear business outcomes
•Define audience targeting, segmentation parameters, and suppression rules for all sends, ensuring messaging stays current with cloud priorities
•Partner with channel teams on performance reviews, identify strategy gaps, and define A/B test hypotheses to improve results
•Partner with Global Campaigns & Product Marketing to refresh messaging across active nurture programs and dynamic send engines
•Own the quarterly webinar program calendar for aligned products, manage end-to-end promotion, monitor performance, and coordinate localization across priority markets

Key Requirements

•5+ years of B2B digital marketing, demand generation, or campaign strategy experience, with a track record as an individual contributor in complex, cross-regional environments
•hands-on experience owning end-to-end email marketing strategy, including audience segmentation, nurture programs, dynamic send engines, A/B testing, and performance analysis
•experience planning and executing a webinar program at scale — from topic development and production coordination through promotion and on-demand distribution
•ability to take a campaign brief from strategic intake through execution hand-off with clear thinking at every stage
•fluency in marketing channel performance data and the ability to turn cross-regional insights into clear, compelling narratives for senior leadership

Experience:5+ yearsB2B marketingDigital marketingDemand generation

Skills:CommunicationLeadershipStrategic thinkingCross-functional collaborationData analysis

Languages:English

Tech Stack:Marketing automationAI toolsData analytics

Company Brief

Salesforce

Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1999

Glassdoor: 4.1

Website LinkedIn Glassdoor

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Salesforce

1 month ago

Field Campaigns Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: Indianapolis

Workplace: Hybrid

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Sr. Manager level

Key Responsibilities

•Own the email marketing strategy for aligned clouds across AMER and EMEA, activating campaigns and managing nurture programs and single sends with clear business outcomes
•Define audience targeting, segmentation parameters, and suppression rules for all sends, ensuring messaging stays current with cloud priorities
•Partner with channel teams on performance reviews, identify strategy gaps, and define A/B test hypotheses to improve results
•Partner with Global Campaigns & Product Marketing to refresh messaging across active nurture programs and dynamic send engines
•Own the quarterly webinar program calendar for aligned products, manage end-to-end promotion, monitor performance, and coordinate localization across priority markets

Key Requirements

•5+ years of B2B digital marketing, demand generation, or campaign strategy experience, with a track record as an individual contributor in complex, cross-regional environments
•hands-on experience owning end-to-end email marketing strategy, including audience segmentation, nurture programs, dynamic send engines, A/B testing, and performance analysis
•experience planning and executing a webinar program at scale — from topic development and production coordination through promotion and on-demand distribution
•ability to take a campaign brief from strategic intake through execution hand-off with clear thinking at every stage
•fluency in marketing channel performance data and the ability to turn cross-regional insights into clear, compelling narratives for senior leadership

Experience:5+ yearsB2B marketingDigital marketingDemand generation

Skills:CommunicationLeadershipStrategic thinkingCross-functional collaborationData analysis

Languages:English

Tech Stack:Marketing automationAI toolsData analytics

Company Brief

Salesforce

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1999

Glassdoor: 4.1

Website LinkedIn Glassdoor