Performance Marketing Lead

Scale Army
Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: RemoteContractUSD 3,400 - 3,400 monthlyFunction: Marketing & GrowthSkills: ["Data-driven","Analytical skills","Independent execution","Organizational skills","Cross-functional collaboration"]

Own customer acquisition performance across paid media while managing core Email and SMS lifecycle programs. Build, launch, optimize, and scale SEM, paid social, and retargeting campaigns in partnership with Content and Social teams. Lead CRO through structured A/B testing of ads, audiences, offers, keywords, and landing pages, and drive budget pacing using CPA/CAC and attribution insights. Deliver weekly performance reporting and keep tracking systems accurate.

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FursaFursa
Scale Army
Scale Army
4 days ago

Performance Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own customer acquisition performance across paid media while managing core Email and SMS lifecycle programs. Build, launch, optimize, and scale SEM, paid social, and retargeting campaigns in partnership with Content and Social teams. Lead CRO through structured A/B testing of ads, audiences, offers, keywords, and landing pages, and drive budget pacing using CPA/CAC and attribution insights. Deliver weekly performance reporting and keep tracking systems accurate.
Location: Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: Remote
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build, launch, optimize, and scale paid acquisition campaigns across SEM, paid social, and retargeting channels.
  • •Manage Google Ads and paid social platforms (Meta and TikTok), and continuously identify optimization opportunities.
  • •Own conversion rate optimization through a landing page testing roadmap and structured A/B tests across key campaign variables.
  • •Run and optimize automated lifecycle flows across Email and SMS, including Welcome, Abandoned Cart/Checkout, Post-Purchase, and Winback/Sunset sequences.
  • •Own measurement and reporting by maintaining UTMs, pixels, conversion events, attribution checks, troubleshooting tracking issues, and delivering weekly performance reports.

Pay and Benefits

Salary: USD 3,400 monthly

Key Requirements

  • •4+ years of hands-on performance marketing experience managing SEM and/or paid social campaigns.
  • •Experience building, launching, optimizing, and scaling paid acquisition campaigns.
  • •Proven ability to manage budgets toward CPA, CAC, and conversion rate goals.
  • •Experience designing and executing structured A/B tests across campaign elements and landing pages.
  • •Experience managing or supporting Email and SMS campaigns and automated lifecycle flows.
Experience:E-commerceMarketplaceSubscriptionLead generation
Skills:Data-drivenAnalytical skillsIndependent executionOrganizational skillsCross-functional collaboration
Languages:Mandarin
Tech Stack:SEMGoogle AdsMeta AdsTikTok AdsRetargetingEmail marketingSMS marketingCROA/B testingUTM parametersConversion eventsPixelsCanva

Company Brief

Scale Army
Scale Army is a growth marketing agency that helps startups and SMBs scale through performance marketing, paid media, and data-driven customer acquisition strategies tailored to drive revenue and growth.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Funding: Bootstrapped
Website