B2B Integrated Marketing Specialist

Ibotta
Denver
Workplace: HybridFull timeUSD 72,000 - 81,000 annuallyFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Data-driven execution","Writing","Cross-functional collaboration","Analytical thinking","Partnering"]

Own end-to-end demand generation for B2B pipeline growth through integrated, full-funnel paid and owned campaigns. Execute paid media across social, CTV, programmatic display, YouTube, and trade publications while managing budgets, targeting, bids, testing, and reporting. Build ABM strategy with Sales, run IPN organic social on LinkedIn, and support conference event marketing. Partner with Creative and Revenue Ops using Demandbase, HubSpot, Salesforce, and LinkedIn Campaign Manager to optimize performance.

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Ibotta
Ibotta
1 month ago

B2B Integrated Marketing Specialist

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Last checked: 20 hours agoStatus: Live

Job Summary

Own end-to-end demand generation for B2B pipeline growth through integrated, full-funnel paid and owned campaigns. Execute paid media across social, CTV, programmatic display, YouTube, and trade publications while managing budgets, targeting, bids, testing, and reporting. Build ABM strategy with Sales, run IPN organic social on LinkedIn, and support conference event marketing. Partner with Creative and Revenue Ops using Demandbase, HubSpot, Salesforce, and LinkedIn Campaign Manager to optimize performance.
Location: Denver
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end paid media execution across social, CTV, programmatic display, YouTube, trade publications, and other emerging platforms.
  • •Manage a significant paid media budget, including audience targeting, bid optimization, spend forecasting, A/B testing, and performance reporting.
  • •Build and execute integrated full-funnel paid and owned campaigns from awareness through MQL conversion in collaboration with Revenue Ops.
  • •Contribute to ABM campaign strategy with Sales, including audience segmentation, UTM tracking, attribution measurement, and personalized messaging.
  • •Manage IPN organic social presence on LinkedIn and support event marketing for major industry conferences across multiple channels.

Pay and Benefits

Salary: USD 72,000 - 81,000 annually
Perks:Health InsuranceDentalVision401k

Key Requirements

  • •3-5 years of experience in B2B integrated marketing, demand generation, or digital marketing.
  • •Hands-on experience managing paid media campaigns, including budget management, audience targeting, bid optimization, and A/B testing.
  • •Familiarity with HubSpot and Salesforce, including UTM tracking and attribution measurement.
  • •Experience building campaigns across the buyer’s journey that map to MQL and pipeline targets aligned to ICP segments.
  • •Ability to interpret cross-channel performance data and partner closely with Sales, Revenue Ops, and Creative to deliver coordinated campaigns.
Experience:3-5 yearsB2BDemand generationDigital marketingABM
Skills:Data-driven executionWritingCross-functional collaborationAnalytical thinkingPartnering
Tech Stack:Account-Based Marketing (ABM)Paid mediaSocial mediaCTVProgrammatic displayYouTubeLinkedIn Campaign ManagerMetaGoogleLinkedInHubSpotSalesforceUTM trackingDemandbaseSalesRevenue OpsA/B testing

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Ibotta
Ibotta is a mobile cashback and rewards platform that enables consumers to earn rebates and discounts on grocery, retail, and online purchases while providing brands and retailers with promotional and shopper insights.
Industry: E-commerce
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Series D
Headquarters: Denver, United States
Founded: 2012
WebsiteLinkedIn